Burger King: Will It Regain Its Market Share?

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Case

Reference no. 306-400-1

Subject category: Strategy and General Management

Authors: Kaushik Mukerjee (IBS Case Research Center (IBS CRC))

Published by: IBS Research Center

Published in: 2006

Length: 17 pages

Data source: Published sources

Topics: Whooper; Drive thru; Take outs; Changing management; Strategies; Greg Benneman; Broiler; Competitors; Market share; Have it your way; Enormous omelettes; Morale boosting; Service quality good; Liquidity and initial public offering (initial public offering); Investors

Share a link: https://casecent.re/p/69202

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Abstract

Burger King, a $11 billion company, is the second largest burger chain in the world. The ownership of Burger King has changed five times since its inception. It has appointed nine chief executive officers (CEOs) since 1999 and the frequent change in management and their strategies has put the company in trouble whilst adversely affecting its market share and profitability. The company has been suffering losses since 1999. The company had appointed a new CEO, Greg Bennman to ensure a turnaround in its fortunes. The turnaround strategies initiated by Greg has improved the performance of the company. The new management has decided to raise funds by offering an initial public offering for an expansion plan. When Greg suddenly departs, analysts worry if the new management can carry forward his strategy? How will it affect Burger King''s initial public offering?

Location:

United States

Industry:

Restaurant

Size:

USD11 billion revenues

Other setting(s):

2004-2006