Subject category:
Production and Operations Management
Published by:
International Institute for Management Development (IMD)
Version: 23.06.2006
Length: 8 pages
Data source: Field research
Notes: This item is part of a free case collection. For terms & conditions go to www.thecasecentre.org/freecaseterms
Abstract
Bruynzeel Keukens, the Dutch kitchen industry leader faced a dilemma, it had audacious objectives in terms of maintaining leadership and increasing market share, yet its operations were not able to sustain such a pace any longer, it would have to be re-engineered from scratch. This case provides a good opportunity to understand how supply chain management can have a huge impact on a company's strategy. This case was published as part of our collection of free cases (visit www.thecasecentre.org/freecase for more information on the collection).
Location:
Industry:
Size:
EUR107 million (2004)
Other setting(s):
2005
Subject category:
Production and Operations Management
Published by:
International Institute for Management Development (IMD)
Version: 24.10.2006
Length: 9 pages
Data source: Field research
About
Abstract
Bruynzeel Keukens, the Dutch kitchen industry leader faced a dilemma, it had audacious objectives in terms of maintaining leadership and increasing market share, yet its operations were not able to sustain such a pace any longer, it would have to be re-engineered from scratch. This case provides a good opportunity to understand how supply chain management can have a huge impact on a company's strategy. This case was published as part of our collection of free cases (visit www.thecasecentre.org/freecase for more information on the collection).
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Location:
Industry:
Size:
EUR107 million (2004)
Other setting(s):
2005
Related
Subject category:
Production and Operations Management
Published by:
International Institute for Management Development (IMD)
Version: 24.10.2006
Length: 9 pages
Data source: Field research