Subject category:
Strategy and General Management
Published by:
IBS Center for Management Research
Length: 19 pages
Data source: Published sources
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https://casecent.re/p/70148
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Abstract
The case discusses the attempted acquisition of the third largest airline company in India, Air Sahara by its rival airline company, Jet Airways. It describes why Jet Airways, a leader in the Indian airline company agreed to pay US$500 million to acquire Air Sahara. The case further talks about the benefits that Jet Airways expected to have from the acquisition. It also throws light on the changes brought in by the new low cost carriers in the Indian aviation scene. Finally, the case ends with a discussion on the future prospects of Jet Airways and Air Sahara in the highly competitive airline industry both within and outside India, in light of the failure of the proposed acquisition.
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Abstract
The case discusses the attempted acquisition of the third largest airline company in India, Air Sahara by its rival airline company, Jet Airways. It describes why Jet Airways, a leader in the Indian airline company agreed to pay US$500 million to acquire Air Sahara. The case further talks about the benefits that Jet Airways expected to have from the acquisition. It also throws light on the changes brought in by the new low cost carriers in the Indian aviation scene. Finally, the case ends with a discussion on the future prospects of Jet Airways and Air Sahara in the highly competitive airline industry both within and outside India, in light of the failure of the proposed acquisition.