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Case
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Reference no. 306-575-1
Subject category: Strategy and General Management
Authors: Ramalingam Meenakshisundaram (IBS Center for Management Research); Rajiv Fernando (IBS Center for Management Research)
Published by: IBS Center for Management Research
Published in: 2006
Length: 19 pages
Data source: Published sources
Topics: Skype Technologies SA; Internet telephony; eBay community; Broadband Internet connections; Voice over Internet Protocol (VoIP); Kijiji.com; Internet communications; PayPal; Pay-per-call advertising; Meg Whitman; Mergers & acquisitions (M&A); e-Commerce; Peer-to-peer (P2P) computer networks; On-line business model; Global telecom industry
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Abstract

This case is about eBay Inc's acquisition of Skype Technologies SA, a growing Internet communications company, for US$2.6 billion in September 2005. The case discusses the rationale behind this acquisition and the debate regarding the pricing of the deal. The case also covers the growth strategies adopted by eBay since its inception. The case highlights the growth of the voice over Internet protocol (VoIP) market and some of the initiatives taken up by leading on-line companies like Google Inc, Yahoo! Inc, and Microsoft Corporation to capitalise on this opportunity. The impact of VoIP on the future of the telecom industry is also briefly discussed.

Teaching and learning

This item is suitable for postgraduate courses.
Location:
USA, Europe
Industry:
Internet, e-commerce
Size:
Large
Other setting(s):
2003-2006
Teaching note
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Reference no. 306-575-8
Subject category: Strategy and General Management
Authors: Ramalingam Meenakshisundaram (IBS Center for Management Research); Rajiv Fernando (IBS Center for Management Research)
Published by: IBS Center for Management Research
Published in: 2006
Length: 4 pages
Data source: Published sources
View full details

About

Abstract

This case is about eBay Inc's acquisition of Skype Technologies SA, a growing Internet communications company, for US$2.6 billion in September 2005. The case discusses the rationale behind this acquisition and the debate regarding the pricing of the deal. The case also covers the growth strategies adopted by eBay since its inception. The case highlights the growth of the voice over Internet protocol (VoIP) market and some of the initiatives taken up by leading on-line companies like Google Inc, Yahoo! Inc, and Microsoft Corporation to capitalise on this opportunity. The impact of VoIP on the future of the telecom industry is also briefly discussed.

Teaching and learning

This item is suitable for postgraduate courses.

Settings

Location:
USA, Europe
Industry:
Internet, e-commerce
Size:
Large
Other setting(s):
2003-2006

Related

Teaching note
-
Reference no. 306-575-8
Subject category: Strategy and General Management
Authors: Ramalingam Meenakshisundaram (IBS Center for Management Research); Rajiv Fernando (IBS Center for Management Research)
Published by: IBS Center for Management Research
Published in: 2006
Length: 4 pages
Data source: Published sources
View full details