Product details

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Abstract

The case covers Hasbro''s product line strategy in the US. Hasbro is the second largest toy maker in the US. Its product portfolio includes legendary toys and games such as Mr Potato Head, GI Joe, Tonka Trucks, Playskool, Easy Bake Oven, Play Doh, Transformers Scrabble, Monopoly and Clue to name a few. The case covers the evolution of Hasbro''s product line and the strategies undertaken by the company to meet the threat from electronic games and game consoles. The case discusses the product development strategies adopted by Hasbro and evaluates the strategy reformulation undertaken by Hasbro with reference to: (1) product development; (2) modification; (3) product mix; and (4) product consistency.
Location:
Size:
USD30 billion
Other setting(s):
2004-2006

About

Abstract

The case covers Hasbro''s product line strategy in the US. Hasbro is the second largest toy maker in the US. Its product portfolio includes legendary toys and games such as Mr Potato Head, GI Joe, Tonka Trucks, Playskool, Easy Bake Oven, Play Doh, Transformers Scrabble, Monopoly and Clue to name a few. The case covers the evolution of Hasbro''s product line and the strategies undertaken by the company to meet the threat from electronic games and game consoles. The case discusses the product development strategies adopted by Hasbro and evaluates the strategy reformulation undertaken by Hasbro with reference to: (1) product development; (2) modification; (3) product mix; and (4) product consistency.

Settings

Location:
Size:
USD30 billion
Other setting(s):
2004-2006

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