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Thumbnail image for product with reference number 506-229-1
Hasbro's Product Line Strategy over the Years
Case
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Reference no. 506-229-1
Subject category: Marketing
Authors: Kaushik Mukerjee (IBS Case Research Center (IBS CRC)); Mridu Verma (IBS Case Research Center (IBS CRC))
Published by: IBS Research Center
Published in: 2006
Length: 19 pages
Data source: Published sources
Topics: Hasbro; Playskool; Milton Bradley; Mr Potato Head; GI Joe; Toy industry; Hasbro's product line; Romper room; Hasbro's makeover strategy; Hasbro's acquisitions; Technology friendly toys and games; Hasbro Interactive; Pokemon; Furby; Hasbro's three-pronged approach
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Abstract

The case covers Hasbro''s product line strategy in the US. Hasbro is the second largest toy maker in the US. Its product portfolio includes legendary toys and games such as Mr Potato Head, GI Joe, Tonka Trucks, Playskool, Easy Bake Oven, Play Doh, Transformers Scrabble, Monopoly and Clue to name a few. The case covers the evolution of Hasbro''s product line and the strategies undertaken by the company to meet the threat from electronic games and game consoles. The case discusses the product development strategies adopted by Hasbro and evaluates the strategy reformulation undertaken by Hasbro with reference to: (1) product development; (2) modification; (3) product mix; and (4) product consistency.
Location:
USA
Industry:
Toys and games, consumer goods
Size:
USD30 billion
Other setting(s):
2004-2006
Thumbnail image for product with reference number 506-229-8
Hasbro's Product Line Strategy over the Years
Teaching note
-
Reference no. 506-229-8
Subject category: Marketing
Authors: Kaushik Mukerjee (IBS Case Research Center (IBS CRC)); Mridu Verma (IBS Case Research Center (IBS CRC))
Published by: IBS Research Center
Published in: 2006
Length: 4 pages
Data source: Published sources
View full details

About

Abstract

The case covers Hasbro''s product line strategy in the US. Hasbro is the second largest toy maker in the US. Its product portfolio includes legendary toys and games such as Mr Potato Head, GI Joe, Tonka Trucks, Playskool, Easy Bake Oven, Play Doh, Transformers Scrabble, Monopoly and Clue to name a few. The case covers the evolution of Hasbro''s product line and the strategies undertaken by the company to meet the threat from electronic games and game consoles. The case discusses the product development strategies adopted by Hasbro and evaluates the strategy reformulation undertaken by Hasbro with reference to: (1) product development; (2) modification; (3) product mix; and (4) product consistency.

Settings

Location:
USA
Industry:
Toys and games, consumer goods
Size:
USD30 billion
Other setting(s):
2004-2006

Related

Thumbnail image for product with reference number 506-229-8
Hasbro's Product Line Strategy over the Years
Teaching note
-
Reference no. 506-229-8
Subject category: Marketing
Authors: Kaushik Mukerjee (IBS Case Research Center (IBS CRC)); Mridu Verma (IBS Case Research Center (IBS CRC))
Published by: IBS Research Center
Published in: 2006
Length: 4 pages
Data source: Published sources
View full details