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Faced with the fast approaching Easter festivities of 2005, Mr Suleiman Murunga, Proprietor of Simmers Restaurant situated along Kenyatta Avenue in Nairobi, Kenya, had to make a rapid decision regarding his long-standing resident band, in view of some customers'' complaints. This was besides the fact that Simmers Restaurant was sandwiched between two five star hotels. Six Eighty Hotel was on its west separated from Simmers Restaurant with only a street. Two streets away to the east of Simmers Restaurant was New Stanley Hotel. Apart from these challenges, Simmers Restaurant had a number of other hotels in its class within a radius of fifty metres. As a result of the feedback from the customers, there had to be definite decisions that would steer the business to new levels. The objective of this case is to assist students to be able to address the marketing issues in respect of: (1) customer satisfaction and retention; (2) service / product innovation as a survival tactic for businesses; (3) making timely cost / benefit analysis based decisions; and (4) understanding the business environment as a survival tactic. The case writing process was financed by the Ministry of Trade and Industry of the Government of Kenya through an IFC / IDA credit to support micro, small and medium enterprises (Project P085007). The process was managed by the Management Education and Research Consortium.