Subject category:
Marketing
Published by:
IBS Research Center
Length: 12 pages
Data source: Published sources
Topics:
Nike; Apple; Nike and iPod; Sport kit; Footwear; Steve Jobs; Mark Parker; Receiver; Nike+Experience; Nike Plus; iPod; iTune; Basic workout; iPod Nano; Tour de France
Abstract
On 23 May 2006 Nike and Apple announced their proposal of a new joint venture which could bring the worlds of sports and music together like never before. They were about to launch the innovative Nike+iPod, the product of their partnership. Both the companies announced that their first product would be Nike+iPod Sport Kit, which was a wireless system that would allow the Nike footwear user to communicate with their iPod Nano. This would provide the user with a unique personal running experience. Mark Parker and Steve Jobs, the Chief Executive Officers (CEOs) of Nike and Apple respectively, unveiled their new product Nike+iPod at an event in New York (US). The event was attended by two of the world''s most famous sports persons, seven time Tour de France champion Lance Armstrong and marathon record-holder Paula Radcliffe. They were quite hopeful that their partnership would elevate music and sports to a new level. Nike footwear was to be connected to iPod Nano through the Nike+iPod Sport Kit. Users could get the information about time, the distance, calories burned and pace. Footwear users could also listen to the Nike Sport Music section on iTunes and management perceived that it would help to maximise the Nike+iPod experience. This case discusses the new product and also deals with its pricing and promotion.
About
Abstract
On 23 May 2006 Nike and Apple announced their proposal of a new joint venture which could bring the worlds of sports and music together like never before. They were about to launch the innovative Nike+iPod, the product of their partnership. Both the companies announced that their first product would be Nike+iPod Sport Kit, which was a wireless system that would allow the Nike footwear user to communicate with their iPod Nano. This would provide the user with a unique personal running experience. Mark Parker and Steve Jobs, the Chief Executive Officers (CEOs) of Nike and Apple respectively, unveiled their new product Nike+iPod at an event in New York (US). The event was attended by two of the world''s most famous sports persons, seven time Tour de France champion Lance Armstrong and marathon record-holder Paula Radcliffe. They were quite hopeful that their partnership would elevate music and sports to a new level. Nike footwear was to be connected to iPod Nano through the Nike+iPod Sport Kit. Users could get the information about time, the distance, calories burned and pace. Footwear users could also listen to the Nike Sport Music section on iTunes and management perceived that it would help to maximise the Nike+iPod experience. This case discusses the new product and also deals with its pricing and promotion.