Product details

The dynamics of the fashion industry require the players to adopt a particular business philosophy. More or less all the big and sizeable players have adopted similar business principles; whether its supply chain management, designing or retailing. Zara, the fastest growing fashion retail chain in the world, has rapidly grown over the years by adopting unique competitive strategies to emerge as a successful player in the fashion industry. With the objective of globally and rapidly expanding its stores' network, Zara chalked out a plan in 2005. According to the plan, the company intends to establish an outlet every day somewhere in the world. However, Zara's rapid expansion plan is being questioned for several reasons.