Product details

Product details
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Published by: IESE Business School
Originally published in: 2004
Version: 10.09.04
Length: 15 pages
Data source: Published sources

Abstract

When Greg Dyke took over at the BBC in April 2000, he was known as a charismatic leader with an impressive track record in television. His critics expressed concern about his outsider status and his lack of experience in producing the kind of high-quality service programming that had been cherished at the BBC. This case outlines the steps that Dyke took to change the BBC, and the events that brought about his downfall. Students are asked to determine if he could have managed the situation any better.
Location:
Industry:
Other setting(s):
1999-2004

About

Abstract

When Greg Dyke took over at the BBC in April 2000, he was known as a charismatic leader with an impressive track record in television. His critics expressed concern about his outsider status and his lack of experience in producing the kind of high-quality service programming that had been cherished at the BBC. This case outlines the steps that Dyke took to change the BBC, and the events that brought about his downfall. Students are asked to determine if he could have managed the situation any better.

Settings

Location:
Industry:
Other setting(s):
1999-2004

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