Product details

This case is about the worldwide recall of lithium-ion batteries manufactured by Sony Energy Devices Corporation, a subsidiary of Sony Corporation. In September 2006, Sony had announced a recall of its notebook batteries after leading notebook manufacturers like Apple Inc and Dell Computers had recalled a large number of the Sony-manufactured batteries used in their notebooks due to reports that some of these batteries had caught fire. The case discusses the impact of this recall on the company's image and the criticism levelled by analysts that Sony was slow to respond to the problem.