Subject category:
Marketing
Published by:
IBS Center for Management Research
Length: 12 pages
Data source: Published sources
Topics:
Sony Energy Devices Corporation; Lithium-ion battery recall; Product safety and security; Crisis management; Notebook personal computer (PC) manufacturer; Dell Computers; Lenovo Group Limited (IBM); Apple Inc; Public relations; Brand image; Matsushita Electric Industrial Co; Sanyo Electric Co, Ltd; United States Consumer Product Safety Commission; Customer communication; Product management
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https://casecent.re/p/73437
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Abstract
This case is about the worldwide recall of lithium-ion batteries manufactured by Sony Energy Devices Corporation, a subsidiary of Sony Corporation. In September 2006, Sony had announced a recall of its notebook batteries after leading notebook manufacturers like Apple Inc and Dell Computers had recalled a large number of the Sony-manufactured batteries used in their notebooks due to reports that some of these batteries had caught fire. The case discusses the impact of this recall on the company's image and the criticism levelled by analysts that Sony was slow to respond to the problem.
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Abstract
This case is about the worldwide recall of lithium-ion batteries manufactured by Sony Energy Devices Corporation, a subsidiary of Sony Corporation. In September 2006, Sony had announced a recall of its notebook batteries after leading notebook manufacturers like Apple Inc and Dell Computers had recalled a large number of the Sony-manufactured batteries used in their notebooks due to reports that some of these batteries had caught fire. The case discusses the impact of this recall on the company's image and the criticism levelled by analysts that Sony was slow to respond to the problem.