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Case
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Reference no. 507-074-1
Subject category: Marketing
Authors: Saji Sam George (IBS Center for Management Research); Sachin Govind (IBS Center for Management Research)
Published by: IBS Center for Management Research
Published in: 2007
Length: 17 pages
Data source: Published sources
Topics: Bose; Marketing consumer electronics; Direct response advertising; US home audio market; Premium pricing; Company owned stores; Wave radio; Innovation; Importance of design in marketing
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Abstract

Bose Inc is a privately-owned company that manufactures and markets home audio products. The case describes the company's unique marketing strategies including its product, pricing, distribution and promotion strategies. It attempts to understand the reasons for the company's success, and also details some of the criticisms levelled against the company. The case ends with a brief discussion on the company's prospects.

Teaching and learning

This item is suitable for postgraduate courses.
Location:
USA
Industry:
Electrical and electronics
Size:
Large
Other setting(s):
2004-2006
Teaching note
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Reference no. 507-074-8
Subject category: Marketing
Authors: Saji Sam George (IBS Center for Management Research); Sachin Govind (IBS Center for Management Research)
Published by: IBS Center for Management Research
Published in: 2007
Length: 4 pages
Data source: Published sources
View full details

About

Abstract

Bose Inc is a privately-owned company that manufactures and markets home audio products. The case describes the company's unique marketing strategies including its product, pricing, distribution and promotion strategies. It attempts to understand the reasons for the company's success, and also details some of the criticisms levelled against the company. The case ends with a brief discussion on the company's prospects.

Teaching and learning

This item is suitable for postgraduate courses.

Settings

Location:
USA
Industry:
Electrical and electronics
Size:
Large
Other setting(s):
2004-2006

Related

Teaching note
-
Reference no. 507-074-8
Subject category: Marketing
Authors: Saji Sam George (IBS Center for Management Research); Sachin Govind (IBS Center for Management Research)
Published by: IBS Center for Management Research
Published in: 2007
Length: 4 pages
Data source: Published sources
View full details