Subject category:
Case Method and Specialist Management Disciplines
Published by:
Darden Business Publishing
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Abstract
This case invites teams to prepare for a business war game to explore aspects of the competitive dynamics in the auto insurance market. In particular, the case offers opportunities to discuss: (1) segmentation strategies; (2) data analysis; and (3) the phenomena of adverse selection and the winner’s curse. The simulation is conducted as a tournament between four insurance providers, each represented by one competing team of students. In each round of the tournament, competitors simultaneously submit a tagline summarizing the insurers’ positioning statements and a price per exposure-unit for each of 4,000 customer groups.
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Abstract
This case invites teams to prepare for a business war game to explore aspects of the competitive dynamics in the auto insurance market. In particular, the case offers opportunities to discuss: (1) segmentation strategies; (2) data analysis; and (3) the phenomena of adverse selection and the winner’s curse. The simulation is conducted as a tournament between four insurance providers, each represented by one competing team of students. In each round of the tournament, competitors simultaneously submit a tagline summarizing the insurers’ positioning statements and a price per exposure-unit for each of 4,000 customer groups.