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This structured assignment is to accompany the case ''304-557-1''. The abstract of the case is as follows: Euro Disney SCA, the subsidiary of Walt Disney Co, the No 2 media conglomerate in the world, opened its first theme park under the name Euro Disney in 1992 in France. Assuming that the success of its universal appeal in Florida, California and Japan would work again, Disney replicated the same formula of fantasy and magic kingdoms in Europe. However, in France it faced huge resistance with the French likening it to an imperialism of American multinationals on the country. Considering it a threat to their culture, the French press and intellectuals strongly opposed its entry and called it a ''cultural Chernobyl''. As Euro Disney tried to recover from the troubles by reworking on the details inside the park, revamping food, rides and the price structure for the international market, many observers still believed that the cultural inadvertence still remained a threat for the company''s long-term survival in the country. The case helps understand how the overlooking of cultural differences and language barriers while pursuing internationalisation, hampers business. It offers scope for discussion on the importance of customisation in internationalisation of business, especially in the entertainment business because of the strong link between culture of the country and entertainment.