Product details

This is part of a case series. The overarching theme in the case is a systemic problem, limits to growth created by under-investment in capacity. For teaching purposes, the case is divided into two parts, episodes (I) and (II). The first part primarily addresses the marketing side of the group subsidiary, Royal Barbados Bank (RBB). The second part focuses on the operations side, but should also adopt a more comprehensive, strategic viewpoint, which integrates both the marketing and operations sides, and explore how the managerial issues at RBB are also representative of the prevailing managerial concerns on the RBB Group level.