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Structured assignment
-
Reference no. 306-268-4
Subject category: Strategy and General Management
Authors: Saradhi Kumar Gonela (IBS Case Development Center); Mohammed Amjad Khan (IBS Case Development Center)
Published by: IBS Case Development Center
Published in: 2006
Length: 14 pages
Data source: Published sources
Topics: Coffee retailing in the US; Coffee business in Europe; Growth strategies of Starbucks; China's coffee market; Joint ventures among coffee retailers; Competitive strategies; McDonald's; KFC; Brand building by coffee retailing chains; Shanghai President Coffee Co; Starbucks in Ireland; Maxim's caterers
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Abstract

This structured assignment is to accompany the case.
Location:
China
Industry:
Speciality eateries
Other setting(s):
February 2006
Teaching note
-
Reference no. 306-268-8
Subject category: Strategy and General Management
Authors: Saradhi Kumar Gonela (IBS Case Development Center); Mohammed Amjad Khan (IBS Case Development Center)
Published by: IBS Case Development Center
Published in: 2006
Length: 7 pages
Data source: Published sources
View full details
Compact case
Case
-
Reference no. 306-268-1
Subject category: Strategy and General Management
Authors: Sumit Kumar Chaudhuri (IBS Case Development Center); Himani Bansal (IBS Case Development Center)
Published by: IBS Case Development Center
Published in: 2006
Length: 5 pages
Data source: Published sources
Topics: Coffee retailing in the US; Coffee business in Europe; Growth strategies of Starbucks; China's coffee market; Joint ventures among coffee retailers; Competitive strategies; McDonald's; KFC; Brand building by coffee retailing chains; Shanghai President Coffee Co; Starbucks in Ireland; Maxim's caterers
View full details

About

Abstract

This structured assignment is to accompany the case.

Settings

Location:
China
Industry:
Speciality eateries
Other setting(s):
February 2006

Related

Teaching note
-
Reference no. 306-268-8
Subject category: Strategy and General Management
Authors: Saradhi Kumar Gonela (IBS Case Development Center); Mohammed Amjad Khan (IBS Case Development Center)
Published by: IBS Case Development Center
Published in: 2006
Length: 7 pages
Data source: Published sources
View full details
Compact case
Case
-
Reference no. 306-268-1
Subject category: Strategy and General Management
Authors: Sumit Kumar Chaudhuri (IBS Case Development Center); Himani Bansal (IBS Case Development Center)
Published by: IBS Case Development Center
Published in: 2006
Length: 5 pages
Data source: Published sources
Topics: Coffee retailing in the US; Coffee business in Europe; Growth strategies of Starbucks; China's coffee market; Joint ventures among coffee retailers; Competitive strategies; McDonald's; KFC; Brand building by coffee retailing chains; Shanghai President Coffee Co; Starbucks in Ireland; Maxim's caterers
View full details