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The case discusses the entrepreneurial ventures of Zhang Yin, the richest self-made woman in the world. Zhang Yin started her business by incorporating a company that traded in scrap paper in Hong Kong. She later moved to the US and started a company named Chung Nam that exported paper collected from garbage dumps in the US to China. The growth of her business coincided with the growth of the Chinese economy. With the increase in exports from China, the demand for packaging material increased. Zhang Yin, then incorporated Nine Dragons Paper in China, to manufacture paper based packaging material. Over the years, Nine Dragons spread its operations across the country and began catering to the demands of several multinational corporations. Nine Dragons floated an initial public offering in March 2006 and by November 2006, the share price quadrupled. Zhang became the richest woman in China by the virtue of her 72% equity holding in Nine Dragons.