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2006 had been a record-breaking year for Boeing Company and was also a year to remember as this accomplishment came after several setbacks since 2003 which had resulted in Boeing losing its leadership to Airbus. The company received a record number of airplane orders, which surpassed that of its rival - Airbus. Industry observers felt that several factors led to Boeing''s success. One of the reasons cited was the management strife and other problems at Airbus. Other reasons that contributed to Boeing''s increase in orders included Boeing''s product strategy and increasing fuel prices which made Boeing''s fuel-efficient airplanes desirable. With a triumphant 2006, it remains to be seen if Boeing will regain its lost leadership and sustain the same. A structured assignment ''307-428-4'' is available to accompany this case.