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The 1997 fall term of Northern Kentucky University's twenty-ninth year began with the arrival of a new president, Dr James C Votruba. Votruba, the fourth President of the University, faced a dramatically changing environment. Founded in 1968, Northern Kentucky University experienced dramatic enrollment growth to nearly 12,000 students, causing a shortage of class-room space, inadequate physical facilities, deferred preventive maintenance, declining competitiveness in staff salaries, inadequate computer and library resources, and declining faculty and staff morale. Faced with higher education reform in Kentucky, declining state support, concerns about accountability, need for greater access, workforce preparation, and interest in technology-based delivery systems, the president's first priority was to create a new vision for the University and to establish a set of priorities for the next five years. Building upon the enthusiasm attending his appointment, he must develop a process to interact with the many constituencies of NKU to help him address and shape the vision and set priorities. At the end of the case, he is anticipating a presentation to the University regarding the vision and priorities.