Subject category:
Strategy and General Management
Published by:
NACRA - North American Case Research Association
Length: 29 pages
Data source: Field research
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Abstract
Portugal's largest credit card company faces a rapidly changing environment as deregulation of the country's banking industry takes hold. Sebastiao Lancastre, founding CEO, considers competing against his own major stockholders, as new laws permit all the country's banks to issue their own credit cards.
Subject category:
Strategy and General Management
Published by:
NACRA - North American Case Research Association
Length: 12 pages
Data source: Field research
About
Abstract
Portugal's largest credit card company faces a rapidly changing environment as deregulation of the country's banking industry takes hold. Sebastiao Lancastre, founding CEO, considers competing against his own major stockholders, as new laws permit all the country's banks to issue their own credit cards.
Related
Subject category:
Strategy and General Management
Published by:
NACRA - North American Case Research Association
Length: 12 pages
Data source: Field research