Product details

This structured assignment is to accompany the case ''305-568-1''. The abstract of the case is as follows: On 3 August 2005, Adidas, the German sports shoes and apparel company announced its decision to buy Reebok, an American rival, for $3.8 billion and create a $10 billion footprint in the global athletic footwear, apparel and hardware markets. The deal was expected to improve Adidas''s position in the North American market on the one hand, and Reebok''s position in the European and Asian markets on the other. However, most industry watchers were sceptical about the deal being a challenge to Nike, the market leader. This case examines the challenges that lay ahead for Adidas in terms of positioning of products, price and brand. Despite the synergies available as claimed in the deal, the industry experts believed that the two big brands might duplicate efforts rather than complement each other.