Product details

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Abstract

This is the first of a two-case series (403-033-1 and 403-034-1). From the perspective of a senior Chinese manager, case (A) traces the history of Nancheng Glass Works, a local state-owned enterprise in China that has gone through dramatic changes since economic reforms began in 1980, until the recent acquisition of a controlling stake by a Filipino conglomerate. Employees were at first hopeful as the new general manager from the Philippines announced a number of changes he wanted to introduce to change the corporate culture, strengthen the company and improve performance. The reality that followed was quite different from their initial hopes, and the Chinese manager must try to explain the local employees'' point of view to the Filipino manager. In the format of an interview, case (B) provides insights into the personality and motivations of the Filipino manager as he recalls changes in both himself and his firm over his 30-year career. Students analyse the challenges to transferring corporate culture across firm and national boundaries. In case (A), they must consider alternatives for the local manager to explain to the expat manager why changes introduced are not taking hold as he had expected. With case (B), the students are given additional insights to the values, priorities and perspective of the expat manager that should generate additional ideas for how the local manager should, and should not, proceed.
Location:
Size:
Subsidiary with 500 employees of a large MNC
Other setting(s):
1996-2000

About

Abstract

This is the first of a two-case series (403-033-1 and 403-034-1). From the perspective of a senior Chinese manager, case (A) traces the history of Nancheng Glass Works, a local state-owned enterprise in China that has gone through dramatic changes since economic reforms began in 1980, until the recent acquisition of a controlling stake by a Filipino conglomerate. Employees were at first hopeful as the new general manager from the Philippines announced a number of changes he wanted to introduce to change the corporate culture, strengthen the company and improve performance. The reality that followed was quite different from their initial hopes, and the Chinese manager must try to explain the local employees'' point of view to the Filipino manager. In the format of an interview, case (B) provides insights into the personality and motivations of the Filipino manager as he recalls changes in both himself and his firm over his 30-year career. Students analyse the challenges to transferring corporate culture across firm and national boundaries. In case (A), they must consider alternatives for the local manager to explain to the expat manager why changes introduced are not taking hold as he had expected. With case (B), the students are given additional insights to the values, priorities and perspective of the expat manager that should generate additional ideas for how the local manager should, and should not, proceed.

Settings

Location:
Size:
Subsidiary with 500 employees of a large MNC
Other setting(s):
1996-2000

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