Subject category:
Strategy and General Management
Published by:
IBS Research Center
Length: 13 pages
Data source: Published sources
Topics:
Starbucks Corp; Speciality coffee industry; Howard Schultz; Leadership change; Turnaround; Transformation; Return of founder; International expansion; McDonald's; Dunkin' Donuts; Brand building; The Starbucks experience; Entrepreneurial leadership; Transformational plans; Transformational initiatives
Abstract
US-based Starbucks Corp, the world's largest chain of coffee houses has become one of the most admired brands worldwide under the leadership of its visionary founder Howard Schultz. However, after Schultz's departure as CEO, Starbucks' focus on rapid store expansion has wrought many troubles for the company. The company has experienced declining customer traffic and a slow down in sales in their core domestic market. In an effort to cope with the situation, Starbucks announced the return of Schultz as the CEO who laid out plans to transform the company and bring it back to its success path. The case study highlights the problems of Starbucks and facilitates discussion on whether Schultz's return as a leader can take Starbucks towards recovery or not.
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Abstract
US-based Starbucks Corp, the world's largest chain of coffee houses has become one of the most admired brands worldwide under the leadership of its visionary founder Howard Schultz. However, after Schultz's departure as CEO, Starbucks' focus on rapid store expansion has wrought many troubles for the company. The company has experienced declining customer traffic and a slow down in sales in their core domestic market. In an effort to cope with the situation, Starbucks announced the return of Schultz as the CEO who laid out plans to transform the company and bring it back to its success path. The case study highlights the problems of Starbucks and facilitates discussion on whether Schultz's return as a leader can take Starbucks towards recovery or not.