Product details

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Published by: INSEAD
Originally published in: 2001
Version: 07.2015
Revision date: 29-Jan-2016

Abstract

This case describes the development and use of a neutral B-to-B marketplace (mondus.com), set up for small- and medium-sized enterprises. It analyses how mondus matches buyers and sellers through the request-for-proposals model. The case also describes the international expansion of mondus and the entrepreneurial leadership of its founders, and highlights the benefits and drawbacks for the e-marketplace players.
Location:
Size:
SME
Other setting(s):
2000

About

Abstract

This case describes the development and use of a neutral B-to-B marketplace (mondus.com), set up for small- and medium-sized enterprises. It analyses how mondus matches buyers and sellers through the request-for-proposals model. The case also describes the international expansion of mondus and the entrepreneurial leadership of its founders, and highlights the benefits and drawbacks for the e-marketplace players.

Settings

Location:
Size:
SME
Other setting(s):
2000

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