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Case
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Reference no. 601-017-1
Subject category: Production and Operations Management
Authors: Tawfik Jelassi (Ecole des Ponts Business School); M Mueller (INSEAD)
Published by: INSEAD
Originally published in: 2001
Version: 07.2015
Revision date: 29-Jan-2016
Length: 27 pages
Data source: Field research
Topics: Electronic commerce; e-Business; Internet; Electronic marketplace; Business-to-business (B2B) e-commerce; On-line procurement; Cyber-entrepreneurship; SME
Share a link: https://casecent.re/p/8335
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Abstract

This case describes the development and use of a neutral B-to-B marketplace (mondus.com), set up for small- and medium-sized enterprises. It analyses how mondus matches buyers and sellers through the request-for-proposals model. The case also describes the international expansion of mondus and the entrepreneurial leadership of its founders, and highlights the benefits and drawbacks for the e-marketplace players.
Location:
UK
Industry:
Information-based services
Size:
SME
Other setting(s):
2000
Teaching note
-
Reference no. 601-017-8
Subject category: Production and Operations Management
Authors: Tawfik Jelassi (Ecole des Ponts Business School); M Mueller (INSEAD)
Published by: INSEAD
Originally published in: 2001
Version: 07.2015
Revision date: 29-Jan-2016
Length: 16 pages
Data source: Field research
View full details

About

Abstract

This case describes the development and use of a neutral B-to-B marketplace (mondus.com), set up for small- and medium-sized enterprises. It analyses how mondus matches buyers and sellers through the request-for-proposals model. The case also describes the international expansion of mondus and the entrepreneurial leadership of its founders, and highlights the benefits and drawbacks for the e-marketplace players.

Settings

Location:
UK
Industry:
Information-based services
Size:
SME
Other setting(s):
2000

Related

Teaching note
-
Reference no. 601-017-8
Subject category: Production and Operations Management
Authors: Tawfik Jelassi (Ecole des Ponts Business School); M Mueller (INSEAD)
Published by: INSEAD
Originally published in: 2001
Version: 07.2015
Revision date: 29-Jan-2016
Length: 16 pages
Data source: Field research
View full details