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Case
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Reference no. 500-022-1
Subject category: Marketing
Authors: David Weinstein; Hanneke Dingen; Frances Lashen
Published by: INSEAD
Published in: 2000
Length: 34 pages
Data source: Field research
Topics: Marketing financial services; Market segmentation; Mergers & acquisitions (M&A); Portfolio analysis
Share a link: https://casecent.re/p/8390
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Abstract

The Tulipstad District, a disguised name, is used as a 'pilot' for the merger of two Dutch banks: ABN and AMRO. The financial structure of the two networks is detailed in the case and the Microsoft Excel Software. The software allows exploring the product/market portfolio of the two banks and defining the target portfolio of the new merged entity.
Location:
Amsterdam
Industry:
Banking
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Abstract

The Tulipstad District, a disguised name, is used as a 'pilot' for the merger of two Dutch banks: ABN and AMRO. The financial structure of the two networks is detailed in the case and the Microsoft Excel Software. The software allows exploring the product/market portfolio of the two banks and defining the target portfolio of the new merged entity.

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Location:
Amsterdam
Industry:
Banking

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Sorry, this product has no related items.