More search options
Basket icon
No items
Basket icon

Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
Case
-
Reference no. 500-023-1
Subject category: Marketing
Authors: Frances Lashen (INSEAD); David Weinstein (INSEAD)
Published by: INSEAD
Published in: 2000
Length: 33 pages
Data source: Field research
Topics: Private banking; Market segmentation; Consumer behaviour; Corporate image
Share a link: https://casecent.re/p/8391
| No reviews for this item
This product has not been used yet
View our pricing guide or login to see prices.

Abstract

AMRO Handelsbank is facing a dilemma. Some managers would like to grow the private banking business while others deem the strategy unfeasible. The question focuses on the bank's ability to lure net worth individuals away from Germany's leading private banks.
Industry:
Banking
Sorry, this product has no related items.

About

Abstract

AMRO Handelsbank is facing a dilemma. Some managers would like to grow the private banking business while others deem the strategy unfeasible. The question focuses on the bank's ability to lure net worth individuals away from Germany's leading private banks.

Settings

Industry:
Banking

Related

Sorry, this product has no related items.