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Compact case
Case
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Reference no. 500-037-1
Subject category: Marketing
Authors: Jill Klein (INSEAD)
Published by: INSEAD
Originally published in: 2000
Version: 09.2015
Length: 4 pages
Data source: Generalised experience
Topics: Crisis management; Product failure; Public relations; Marketing communications
Share a link: https://casecent.re/p/8394
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Abstract

Students take the role of managers for a firm that is experiencing a product disaster (the coffee makers they produce are starting kitchen fires). Students have 90 minutes to prepare a statement for a press conference, and then present their statement to the press (other students who are selected to play the role of the journalists).
Location:
Denmark
Industry:
Small appliances
Teaching note
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Reference no. 500-037-8
Subject category: Marketing
Authors: Jill Klein (INSEAD)
Published by: INSEAD
Originally published in: 2000
Version: 09.2015
Length: 3 pages
Data source: Generalised experience
View full details

About

Abstract

Students take the role of managers for a firm that is experiencing a product disaster (the coffee makers they produce are starting kitchen fires). Students have 90 minutes to prepare a statement for a press conference, and then present their statement to the press (other students who are selected to play the role of the journalists).

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Location:
Denmark
Industry:
Small appliances

Related

Teaching note
-
Reference no. 500-037-8
Subject category: Marketing
Authors: Jill Klein (INSEAD)
Published by: INSEAD
Originally published in: 2000
Version: 09.2015
Length: 3 pages
Data source: Generalised experience
View full details