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Case
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Reference no. 597-010-1
Subject category: Marketing
Authors: Jane Probert (Swansea University); Hellmut Schutte (INSEAD)
Published by: INSEAD
Published in: 1997
Length: 22 pages
Data source: Field research
Topics: Marketing of services; Market entry; Launch of services; Positioning; Professional football
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Abstract

The case describes the development of a concept for and the launch of a professional soccer league in Japan. Clubs have to be selected, players brought up to international standards, revenue ensured to make soccer compete successfully against baseball and Japan the nation for hosting the World Cup in 2002.
Location:
Japan
Industry:
Sports, entertainment
Other setting(s):
1991-1996
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Abstract

The case describes the development of a concept for and the launch of a professional soccer league in Japan. Clubs have to be selected, players brought up to international standards, revenue ensured to make soccer compete successfully against baseball and Japan the nation for hosting the World Cup in 2002.

Settings

Location:
Japan
Industry:
Sports, entertainment
Other setting(s):
1991-1996

Related

Sorry, this product has no related items.