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Management article
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Reference no. INT0802A
Published by: IBS Case Development Center
Published in: "Effective Executive", 2008

Abstract

''In emerging markets there''s strong demand, with several needs still to be satisfied, and their potential volume is immense. Let''s keep in mind we''re talking about 80% of the world''s population!'' In this interview, GJ D''Andrea shares his views on prospects and beliefs of operating markets, first-mover advantage in emerging markets, the critical success factor to operate in emerging markets, consumer behaviour in emerging markets, retail innovation in emerging markets, ''consumers paradigm'' in emerging markets.

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Abstract

''In emerging markets there''s strong demand, with several needs still to be satisfied, and their potential volume is immense. Let''s keep in mind we''re talking about 80% of the world''s population!'' In this interview, GJ D''Andrea shares his views on prospects and beliefs of operating markets, first-mover advantage in emerging markets, the critical success factor to operate in emerging markets, consumer behaviour in emerging markets, retail innovation in emerging markets, ''consumers paradigm'' in emerging markets.

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