Product details

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Abstract

This case is about new media entrepreneur Steve Leach who won the ''Entrepreneur of the Year Award'' at the European Business Awards in 2008. The case focuses on how Leach set up a winning team at Bigmouthmedia Limited. Bigmouthmedia, leader in the digital marketing industry, was initially started in 1997 in a basement in Edinburgh with just three employees and had grown to become a 140million euros annual turnover company in 2008, spread across three continents. Setting up and managing a team in a new industry was not an easy task, but Leach achieved this feat by focusing on creating a strong brand and setting up a unique culture at Bigmouthmedia. He also appointed talent scouts to source the right kind of talent and to promote the digital marketing industry as a viable and rewarding career option. By early 2009, Leach had also put a strong senior management team in place as he prepared to grow aggressively in the digital marketing space. Experts felt that Leach''s entrepreneurial flair, vision, determination, and drive helped him set up the company and grow it into a hugely successful one. As important were his leadership skills and ability to set up and develop a winning team. The case also discusses the dilemma faced by many entrepreneurs in ''letting go'' as their roles change in the organisation with the growth of the organisation. The case will help students to: (1) understand the issues and challenges in managing a winning team (issues such as sourcing talent, putting in place a team, etc); (2) understand the issues and challenges in setting up a new team in a new industry; (3) understand how Leach put in place a unique culture at Bigmouthmedia; and (4) understand the concepts related to delegation and how an entrepreneur should go about it. The case is meant for MBA / MS level students as part of the entrepreneurship / leadership curriculum. It can also be used in a human resource management / organisational behaviour curriculum.
Location:
Industry:
Size:
Medium
Other setting(s):
1997-2009

About

Abstract

This case is about new media entrepreneur Steve Leach who won the ''Entrepreneur of the Year Award'' at the European Business Awards in 2008. The case focuses on how Leach set up a winning team at Bigmouthmedia Limited. Bigmouthmedia, leader in the digital marketing industry, was initially started in 1997 in a basement in Edinburgh with just three employees and had grown to become a 140million euros annual turnover company in 2008, spread across three continents. Setting up and managing a team in a new industry was not an easy task, but Leach achieved this feat by focusing on creating a strong brand and setting up a unique culture at Bigmouthmedia. He also appointed talent scouts to source the right kind of talent and to promote the digital marketing industry as a viable and rewarding career option. By early 2009, Leach had also put a strong senior management team in place as he prepared to grow aggressively in the digital marketing space. Experts felt that Leach''s entrepreneurial flair, vision, determination, and drive helped him set up the company and grow it into a hugely successful one. As important were his leadership skills and ability to set up and develop a winning team. The case also discusses the dilemma faced by many entrepreneurs in ''letting go'' as their roles change in the organisation with the growth of the organisation. The case will help students to: (1) understand the issues and challenges in managing a winning team (issues such as sourcing talent, putting in place a team, etc); (2) understand the issues and challenges in setting up a new team in a new industry; (3) understand how Leach put in place a unique culture at Bigmouthmedia; and (4) understand the concepts related to delegation and how an entrepreneur should go about it. The case is meant for MBA / MS level students as part of the entrepreneurship / leadership curriculum. It can also be used in a human resource management / organisational behaviour curriculum.

Settings

Location:
Industry:
Size:
Medium
Other setting(s):
1997-2009

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