Twitter, Microblogging Site's Business Potential: What's the Business Model? - The Case Centre

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Twitter, Microblogging Site's Business Potential: What's the Business Model?

Case

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Reference no. 309-221-1

Subject category: Strategy and General Management

Authors: R Muthukumar (IBS Case Development Center); Sai Prasanna Ragu (IBS Case Development Center)

Published by: IBS Case Development Center

Published in: 2009

Length: 22 pages

Data source: Published sources

Topics: Business model; Revenue model; Social networking; Blogging; Business and social implications of microblogging; Competition; Data mining; Facebook; MySpace; Google; Yahoo!; Revenue sharing; Social media; Blogs; Wikis

Share a link: https://casecent.re/p/90918

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Abstract

Was the 2001 dotcom bubble burst some kind of turning point for the web? Highlighting that shakeouts are common in any technological revolution, this case delves into the growing presence of Web 2.0 technologies and related on-line services like social networking and microblogging. Focusing on Twitter, a pioneer microblogging website, this case explores Twitter's success strategies and long-term viability amid intense competition, and lack of significant revenue streams. Given the scenario, is Web 2.0 just another Internet bubble or can ways of earning money be found behind the services?

Industry:

Information technology

About

Abstract

Was the 2001 dotcom bubble burst some kind of turning point for the web? Highlighting that shakeouts are common in any technological revolution, this case delves into the growing presence of Web 2.0 technologies and related on-line services like social networking and microblogging. Focusing on Twitter, a pioneer microblogging website, this case explores Twitter's success strategies and long-term viability amid intense competition, and lack of significant revenue streams. Given the scenario, is Web 2.0 just another Internet bubble or can ways of earning money be found behind the services?

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Industry:

Information technology

Related

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Twitter, Microblogging Site's Business Potential: What's the Business Model?

Teaching note

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Reference no. 309-221-8

Subject category: Strategy and General Management

Authors: R Muthukumar (IBS Case Development Center); Sai Prasanna Ragu (IBS Case Development Center)

Published by: IBS Case Development Center

Published in: 2009

Length: 15 pages

Data source: Published sources

View full details

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Twitter, Microblogging Site's Business Potential: What's the Business Model?

Structured assignment

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Reference no. 309-221-4

Subject category: Strategy and General Management

Authors: R Muthukumar (IBS Case Development Center); Sai Prasanna Ragu (IBS Case Development Center)

Published by: IBS Case Development Center

Published in: 2009

Length: 15 pages

Data source: Published sources

Topics: Business model; Revenue model; Social networking; Blogging; Business and social implications of microblogging; Competition; Data mining; Facebook; MySpace; Google; Yahoo!; Revenue sharing; Social media; Blogs; Wikis

View full details