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Product details
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Abstract

This case was written primarily to highlight the importance of communication especially during times of crisis. The 2008 US financial crisis is being considered as the worst crisis the world has ever seen since the Great Depression. At such a crucial stage, Barack Obama became the 44th President of the US on 20th January 2009. His communication techniques and ability to get his thoughts across effectively was considered as one of the key factors, which helped him win the presidential elections. 'Yes we can', 'Hope', 'Change', these are just some of the words with which he awed his supporters and the public and helped them believe that the crisis can be overcome. However, dealing with the crisis will require more than just great speeches. Can Obama pull the US out of the crisis considering the magnitude? Can he sustain the hope given by him to the citizens of the US or will his charisma soon fade away? What lessons can Obama learn from leaders of the past who have dealt with such crises?
Location:
Other setting(s):
2009

About

Abstract

This case was written primarily to highlight the importance of communication especially during times of crisis. The 2008 US financial crisis is being considered as the worst crisis the world has ever seen since the Great Depression. At such a crucial stage, Barack Obama became the 44th President of the US on 20th January 2009. His communication techniques and ability to get his thoughts across effectively was considered as one of the key factors, which helped him win the presidential elections. 'Yes we can', 'Hope', 'Change', these are just some of the words with which he awed his supporters and the public and helped them believe that the crisis can be overcome. However, dealing with the crisis will require more than just great speeches. Can Obama pull the US out of the crisis considering the magnitude? Can he sustain the hope given by him to the citizens of the US or will his charisma soon fade away? What lessons can Obama learn from leaders of the past who have dealt with such crises?

Settings

Location:
Other setting(s):
2009

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