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This case examines the advertising strategies of Maruti Suzuki India Limited, a subsidiary of Japan based automobile major Suzuki Motors. Maruti, India's leading passenger car manufacturer was founded in 1981. The liberalisation of the Indian economy in 1991 resulted in the entry of several foreign automobile companies in the Indian passenger car market beginning from the mid-1990s. To prevent the continuous decline of its market share, Maruti started a restructuring exercise in 2001. As part of the restructuring exercise, Maruti also laid emphasis on its advertising strategy to help maintain its position as a market leader. The company launched several new products and their variants. The advertising campaigns of Maruti included television commercials, print and radio advertisements, outdoor promotions, point of sale and mobile promotions. The company also organised different promotional events to attract prospective consumers. Maruti also offered special schemes for specific professional and income groups. The advertising campaigns of Maruti emphasised various aspects of its cars, including fuel efficiency, space, looks etc, to strengthen its brand image, and to promote its widespread network and services. The case ends with a discussion on Maruti's future expansion plans.