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Case
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Reference no. 510-005-1
Subject category: Marketing
Published by: China Europe International Business School
Published in: 2009
Length: 8 pages
Data source: Generalised experience

Abstract

DuPont, the largest and most profitable company in the industry, has registered more than 1,700 brands - Teflon and Lycra to name just two. The brand strategy of DuPont was to make the company visible to the end customer through an extensive range of innovations which were trademarked and the benefits communicated to the final user.
Location:
Size:
Large
Other setting(s):
2008

About

Abstract

DuPont, the largest and most profitable company in the industry, has registered more than 1,700 brands - Teflon and Lycra to name just two. The brand strategy of DuPont was to make the company visible to the end customer through an extensive range of innovations which were trademarked and the benefits communicated to the final user.

Settings

Location:
Size:
Large
Other setting(s):
2008

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