Subject category:
Marketing
Published by:
China Europe International Business School
Length: 8 pages
Data source: Generalised experience
Abstract
DuPont, the largest and most profitable company in the industry, has registered more than 1,700 brands - Teflon and Lycra to name just two. The brand strategy of DuPont was to make the company visible to the end customer through an extensive range of innovations which were trademarked and the benefits communicated to the final user.
About
Abstract
DuPont, the largest and most profitable company in the industry, has registered more than 1,700 brands - Teflon and Lycra to name just two. The brand strategy of DuPont was to make the company visible to the end customer through an extensive range of innovations which were trademarked and the benefits communicated to the final user.