Subject category:
Strategy and General Management
Published by:
INSEAD
Version: 08.2010
Length: 12 pages
Data source: Published sources
Abstract
This is part of a case series. Unlike standalone start-ups, corporate start-ups exist in firms with a relative abundance of resources. Yet, these resources usually come with 'strings attached,' ie obligations and expectations. The implementation challenge can be summed up as one of overcoming resource constraints while minimizing social constraints. This note offers five actions corporate entrepreneurs take to overcome the implementation challenge.
About
Abstract
This is part of a case series. Unlike standalone start-ups, corporate start-ups exist in firms with a relative abundance of resources. Yet, these resources usually come with 'strings attached,' ie obligations and expectations. The implementation challenge can be summed up as one of overcoming resource constraints while minimizing social constraints. This note offers five actions corporate entrepreneurs take to overcome the implementation challenge.