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Published by: INSEAD
Originally published in: 2010
Version: 08.2014
Revision date: 1-Sep-2014
Notes: Each part of this case series studies a further step in the evolution of the Santander Bank. Therefore, only part (A) is available to all users. The other parts should be distributed in class by the instructor as the story evolves.

Abstract

This is part of a case series. The case introduces two domestic acquisitions of Santander in the UK, namely Alliance & Leicester, and Bradford & Bingley. Several distinguishing characteristics of the targets and the acquisition process made these deals unique in British banking. Together with Abbey, Santander now owned and operated three different brands in Great Britain. The case provides a unique perspective into: 1) Evaluation of the acquisition of new and partially distressed business units in the context of a competitive strategy; 2) Analysis of the implications for the existing business and how they might affect the strategic goals of the acquirer; 3) The issue of maintaining different brands after a merger in the banking industry.
Other setting(s):
2008-2009

About

Abstract

This is part of a case series. The case introduces two domestic acquisitions of Santander in the UK, namely Alliance & Leicester, and Bradford & Bingley. Several distinguishing characteristics of the targets and the acquisition process made these deals unique in British banking. Together with Abbey, Santander now owned and operated three different brands in Great Britain. The case provides a unique perspective into: 1) Evaluation of the acquisition of new and partially distressed business units in the context of a competitive strategy; 2) Analysis of the implications for the existing business and how they might affect the strategic goals of the acquirer; 3) The issue of maintaining different brands after a merger in the banking industry.

Settings

Other setting(s):
2008-2009

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