Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 20 pages
Data source: Published sources
Share a link:
https://casecent.re/p/97866
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Abstract
There runs a cliche - Technology has made it possible for people to gain control over everything, except over technology. Convenience and mobility are the key factors that are driving techno-businesses. It is no surprise that technological changes in the current business environment are taking place almost every day. Considering the Personal Computer (PC) industry, from the large-sized computers to the portable light-weighted notebooks, the industry has witnessed several remarkable transitions. Following suit, netbooks emerged as stylish gadgets in the PC market and pulled major PC brands like HP, Acer and Dell to name a few, in this segment. Not far behind, Nokia Corporation (Nokia), the leading mobile device manufacturer, forayed into the netbook segment with Nokia Booklet 3G. Although, Nokia''s entry into netbooks market is a related diversification, the company is a late mover into an already crowded netbook market. This case study primarily deals with the issue of how Nokia can differentiate itself in the highly competitive netbook market?
About
Abstract
There runs a cliche - Technology has made it possible for people to gain control over everything, except over technology. Convenience and mobility are the key factors that are driving techno-businesses. It is no surprise that technological changes in the current business environment are taking place almost every day. Considering the Personal Computer (PC) industry, from the large-sized computers to the portable light-weighted notebooks, the industry has witnessed several remarkable transitions. Following suit, netbooks emerged as stylish gadgets in the PC market and pulled major PC brands like HP, Acer and Dell to name a few, in this segment. Not far behind, Nokia Corporation (Nokia), the leading mobile device manufacturer, forayed into the netbook segment with Nokia Booklet 3G. Although, Nokia''s entry into netbooks market is a related diversification, the company is a late mover into an already crowded netbook market. This case study primarily deals with the issue of how Nokia can differentiate itself in the highly competitive netbook market?