Subject category:
Strategy and General Management
Published by:
Darden Business Publishing
Version: 13 October 2010
Length: 11 pages
Data source: Published sources
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Abstract
This case follows UVA-S-0175 and explores the different responses Starbucks made to correct its operational and overexpansion problems as well as its experimentation with new growth ideas. Analysts who predicted that Starbucks wouldn''t survive the global downturn must to eat their words. Under its former CEO, it has emerged from the economic downturn a leaner, better company. Now it must decide whether to build or buy a new concept to scale or reignite high growth without entering a completely new large underserved market.
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Abstract
This case follows UVA-S-0175 and explores the different responses Starbucks made to correct its operational and overexpansion problems as well as its experimentation with new growth ideas. Analysts who predicted that Starbucks wouldn''t survive the global downturn must to eat their words. Under its former CEO, it has emerged from the economic downturn a leaner, better company. Now it must decide whether to build or buy a new concept to scale or reignite high growth without entering a completely new large underserved market.
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