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Case
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Reference no. W24785
Subject category: Marketing
Authors: Leena B Dam (Dr. D. Y. Patil Vidyapeeth, Pune (DPU)); Neeraj Pandey (Indian Institute of Management Mumbai); Deepa Pillai (Symbiosis School of Banking and Finance (SSBF), Symbiosis International University (SIU)); Sweta Banerjee (Sri Balaji University Pune)
Published by: Ivey Publishing
Originally published in: 2021
Version: 2021-12-22
Length: 8 pages
Data source: Field research
Topics: Accommodation & food services; Marketing
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Core curriculum reading
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Reference no. 8149
Subject category: Marketing
Authors: V Kasturi Rangan (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2015
Version: 16 October 2015
Length: 38 pages
Data source: Published sources
Topics: Accommodation & food services; Channel advantage; Channel conflict; Disintermediation; Distribution channels; Distribution planning; Hybrid channels; Manufacturing; Marketing channel systems; Marketing channels; Multichannel marketing; Retail trade; United States; Wholesale trade
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Core curriculum reading
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Reference no. 8219
Subject category: Marketing
Authors: Sunil Gupta (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2014
Version: 30 June 2014
Length: 25 pages
Data source: Published sources
Topics: Accommodation & food services; Behavioral segmentation; Conjoint analysis; Demographic segmentation; Geographic segmentation; Health care services; Manufacturing; Market opportunities; Market segmentation; Marketing; Marketing strategy; Psychographic segmentation; Retail trade; Unethical marketing practices; United States
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Case
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Reference no. 821-0054-1
Subject category: Entrepreneurship
Authors: Yan Gong (China Europe International Business School (CEIBS)); Sita Ramakrishna Velamuri (China Europe International Business School (CEIBS)); Liman Zhao (China Europe International Business School (CEIBS)); Liang Dong (China Europe International Business School (CEIBS))
Published by: China Europe International Business School
Originally published in: 2021
Version: 2015.03.12
Length: 18 pages
Data source: Field research
Topics: Startup ideas; Entrepreneurial opportunity; Technology-based entrepreneurship; Lean start-up
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Case
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Reference no. 721-0054-1
Subject category: Ethics and Social Responsibility
Authors: Lydia J Price (China Europe International Business School (CEIBS)); Jin Zhong (China Europe International Business School (CEIBS))
Published by: China Europe International Business School
Originally published in: 2021
Version: 2018-10-01
Length: 13 pages
Data source: Field research
Topics: Social entrepreneurship; Business model; Hybrid organization; Eco-tourism
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Supplement
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Reference no. 721-0054-4
Subject category: Ethics and Social Responsibility
Authors: Lydia J Price (China Europe International Business School (CEIBS)); Jin Zhong (China Europe International Business School (CEIBS))
Published by: China Europe International Business School
Published in: 2021
Length: 7 pages
Data source: Field research
Topics: Social entrepreneurship; Business model; Hybrid organization; Eco-tourism
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Case
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Reference no. 9-511-039
Subject category: Marketing
Authors: Rohit Deshpande (Harvard Business School); Mona Sinha (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2010
Version: 27 April 2015
Revision date: 15-May-2019
Length: 16 pages
Data source: Field research
Topics: Market research; Product positioning; Brand management; Marketing strategy
Notes: To maximise their effectiveness, colour items should be printed in colour.
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Case
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Reference no. 9-111-115
Subject category: Strategy and General Management
Authors: George Serafeim (Harvard Business School); Robert G Eccles (Harvard Business School); T Clay (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2011
Version: 24 August 2012
Revision date: 21-Jan-2013
Length: 16 pages
Data source: Field research
Topics: Corporate social responsibility; Customer satisfaction; Employee attitudes; Employee engagement; Environmental sustainability; Human capital; Social issues; Social responsibility; Sustainability; Accommodation
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Case
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Reference no. 9-205-066
Subject category: Finance, Accounting and Control
Authors: Peter Hecht (Harvard Business School); Brooke Parry Hecht (Harvard University); Kavita Kapur MacLeod (Harvard Kennedy School, Harvard University)
Published by: Harvard Business Publishing
Originally published in: 2005
Version: 4 March 2005
Length: 11 pages
Data source: Field research
Topics: Business & government relations; Financing; Small and medium-sized enterprises (SME); Valuation; Entrepreneurial finance; Entrepreneurship; Risk; Natural resources; Finance
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Abridged version
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Reference no. 9-112-100
Subject category: Strategy and General Management
Authors: Eugene Soltes (Harvard Business School); Aldo Sesia Jr (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2012
Version: 7 June 2012
Length: 10 pages
Data source: Field research
Topics: Service strategy; Management; Focusing on customers; International business; Performance appraisals; Global business; Employees; Relationships; Customer service; Models; Strategy; Incentives
Notes: To maximise their effectiveness, colour items should be printed in colour.
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Prize winner
Abridged version
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Reference no. 9-289-047
Subject category: Finance, Accounting and Control
Authors: Richard S Ruback (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1989
Version: 1 April 1998
Revision date: 15-Sep-2011
Length: 10 pages
Data source: Field research
Topics: Capital costs
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Case
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Reference no. 9-282-042
Subject category: Finance, Accounting and Control
Authors: Thomas R Piper (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1981
Version: 15 September 1986
Length: 13 pages
Data source: Field research
Topics: Capital structure; Stocks; Stock offerings; Debt management; Financial strategy; Valuation; Change management; Business policy; Board of directors; Supervisory boards; Affirmative action; Strategy
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Case
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Reference no. 9-519-023
Subject category: Entrepreneurship
Authors: Das Narayandas (Harvard Business School); Sunil Gupta (Harvard Business School); Rachna Tahilyani (Harvard Business School); Mahima Rao-Kachroo (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2018
Version: 20 September 2018
Length: 27 pages
Data source: Published sources
Topics: Change management; Entrepreneurship; Information technology; Innovation; Market research; Marketing; Operations & processes; Production processes; Sales; Software development; Strategy; Technology
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Abridged version
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Reference no. 9-520-018
Subject category: Entrepreneurship
Authors: Das Narayandas (Harvard Business School); Sunil Gupta (Harvard Business School); Rachna Tahilyani (Harvard Business School); Mahima Rao-Kachroo (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2019
Version: 23 September 2019
Length: 22 pages
Data source: Published sources
Topics: Change management; Entrepreneurship; Information technology; Innovation; Market research; Marketing; Operations & processes; Production processes; Sales; Software development; Strategy; Technology
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Case
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Reference no. HEC055
Subject category: Marketing
Authors: Normand Turgeon (HEC Montréal)
Published by: HEC Montreal Centre for Case Studies
Originally published in: 2013
Version: 19 June 2013
Length: 26 pages
Data source: Published sources
Topics: Marketing
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Case
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Reference no. 9B10C029
Subject category: Entrepreneurship
Authors: Stephen Grainger (Edith Cowan University)
Published by: Ivey Publishing
Originally published in: 2011
Version: 2011-03-08
Revision date: 7-Jun-2019
Length: 6 pages
Data source: Field research
Topics: Cultural customs; Privatization; Cross-cultural management; Human resource management; Hotel China; Entrepreneurship; Organizational behaviour/leadership; International
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Case
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Reference no. 9B16M034
Subject category: Strategy and General Management
Authors: Rashmi Kumar Aggarwal (Institute of Management Technology, Ghaziabad (IMT)); Harvinder Singh (Institute of Management Technology, Ghaziabad (IMT)); Rajinder Kaur (Author's Institution); Rita Ghial (Author's Institution)
Published by: Ivey Publishing
Originally published in: 2016
Version: 2016-03-21
Length: 9 pages
Data source: Published sources
Topics: Crisis management; Regulatory framework; Brand dilution; Sanitary measures; Indian Penal Code; Food safety and standards act 2006; Public image; Crisis response; Media management; Lost revenue; Damages; Press relations; General management/strategy; International
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Case
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Reference no. 9B16M032
Subject category: Strategy and General Management
Authors: Paul W Beamish (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2016
Version: 2019-08-29
Revision date: 16-Sep-2019
Length: 11 pages
Data source: Field research
Topics: Differentiation strategy; Industry analysis; SWOT; Market segmentation; Family business; Organic; 80-20 rule; Breakeven analysis; General management/strategy; Entrepreneurship
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