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Topic/industry : Accommodation & food services
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Published by: China Europe International Business School
Originally published in: 2021
Version: 2018-10-01
Length: 13 pages
Data source: Field research
Case
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Reference no. 9-511-039
Subject category: Marketing
Published by: Harvard Business Publishing
Originally published in: 2010
Version: 27 April 2015
Revision date: 15-May-2019
Length: 16 pages
Data source: Field research
Notes: To maximise their effectiveness, colour items should be printed in colour.
Abridged version
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Reference no. 9-112-100
Published by: Harvard Business Publishing
Originally published in: 2012
Version: 7 June 2012
Notes: To maximise their effectiveness, colour items should be printed in colour.
Prize winner
Abridged version
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Reference no. 9-289-047
Published by: Harvard Business Publishing
Originally published in: 1989
Version: 1 April 1998
Revision date: 15-Sep-2011
Length: 10 pages
Data source: Field research
Topics: Capital costs
Case
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Reference no. 9-282-042
Published by: Harvard Business Publishing
Originally published in: 1981
Version: 15 September 1986
Subject category: Marketing
Published by: HEC Montreal Centre for Case Studies
Originally published in: 2013
Version: 19 June 2013
Length: 26 pages
Data source: Published sources
Topics: Marketing
Subject category: Entrepreneurship
Published by: Ivey Publishing
Originally published in: 2011
Version: 2011-03-08
Revision date: 7-Jun-2019
Case
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Reference no. 9B16M032
Published by: Ivey Publishing
Originally published in: 2016
Version: 2019-08-29
Revision date: 16-Sep-2019
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