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Structured assignment
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Reference no. 508-053-4
Subject category: Marketing
Authors: Aakruti Mulye (IBS Case Research Center (IBS CRC)); Pramod Rao (IBS Case Research Center (IBS CRC)); Pasupuleti Girija Swaraj (IBS Case Development Center)
Published by: IBS Research Center
Published in: 2008
Length: 2 pages
Data source: Published sources
Topics: Apparel and footwear; Nike; Tailwind; US; Value segment; Subsidiary; Branding; Growth strategy; Innovation
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Share a link: https://casecent.re/p/81158
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New product
Case
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Reference no. 325-0089-1
Subject category: Strategy and General Management
Authors: Bart Claus (IESEG School of Management); Maximiliano Marzetti (IESEG School of Management)
Published in: 2025
Length: 7 pages
Data source: Published sources
Topics: Public relations (PR); Brand management; Crisis management; Reputation management; Public relations; Kanye West; Morality Clause; Legal and contractual risks; Yeezy; Intellectual property; Celebrity / product endorsement; Contract Law; Ethical and legal dilemma; adidas; Brand ambassador
Tags: UN Sustainable Development Goals (UN SDGs): Goal 12: Responsible consumption and production
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Share a link: https://casecent.re/p/206583
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Case
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Reference no. 409-050-1
Subject category: Human Resource Management / Organisational Behaviour
Authors: Debapratim Purkayastha (IBS Center for Management Research)
Published by: IBS Center for Management Research
Published in: 2009
Length: 13 pages
Data source: Published sources
Topics: Training; Sales training; Training design; Entry behaviour; e-Learning; m-Learning; Simulation; Instructional design; Product training; Communication; Generation Y; Digital generation; Sports knowledge; Underground; Retail
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Share a link: https://casecent.re/p/90626
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Case
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Reference no. 702-021-1
Subject category: Ethics and Social Responsibility
Authors: Vivek Gupta (IBS Center for Management Research)
Published by: IBS Center for Management Research
Published in: 2002
Length: 12 pages
Data source: Published sources
Topics: Nike sweatshops; Child labour; Code of conduct; Social obligations; Labour problems
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Share a link: https://casecent.re/p/21706
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Prize winner
Case
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Reference no. 417-0082-1
Subject category: Human Resource Management / Organisational Behaviour
Authors: K B S Kumar (IBS Center for Management Research); Indu Perepu (IBS Center for Management Research)
Published by: IBS Center for Management Research
Published in: 2017
Length: 13 pages
Data source: Published sources
Topics: Crisis management; Communications; Contingency planning; Public relations; Communication strategy; Leadership in crisis; Under Armour; Sochi winter olympics; Lockheed Martin; Mach 39; Speedskating; Corporate communications
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Share a link: https://casecent.re/p/145381
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Prize winner
Case
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Reference no. M333
Subject category: Marketing
Authors: Jennifer L Aaker (Stanford Graduate School of Business, Stanford University); Sara Gaviser Leslie (Stanford Graduate School of Business, Stanford University)
Published by: Stanford Business School
Originally published in: 2010
Version: 20 September 2010
Length: 32 pages
Data source: Field research
Topics: Happiness; Customer service; Business to consumer; Internet; Retail; Improving performance; Job satisfaction; Management philosopy; Employee empowerment; Marketing
Notes: This item is part of a free case collection. For terms & conditions go to www.thecasecentre.org/freecaseterms
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Share a link: https://casecent.re/p/97460
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