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Case

Reference no. 915-006-1

Subject category: Knowledge, Information and Communication Systems Management

Authors: Sandeep Puri (Institute of Management Technology, Ghaziabad (IMT)); Jayanthi Ranjan (Institute of Management Technology, Ghaziabad (IMT))

Published in: 2015

Length: 6 pages

Data source: Generalised experience

Topics: Management information system; Business and IT consulting; IT strategy; Emergent technologies; New opportunities; Business intelligence; Big data; Marketing analytics; Services marketing; Customer satisfaction

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Share a link: https://casecent.re/p/126052

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