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Case
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Reference no. UVA-M-0647
Subject category: Marketing
Authors: Paul W Farris (Darden School of Business, University of Virginia); Richard R Johnson (Darden School of Business, University of Virginia); Mary Hickey (University of Virginia)
Published by: Darden Business Publishing
Originally published in: 2001
Version: Rev 6.07
Revision date: 8-Mar-2013
Length: 7 pages
Data source: Field research
Topics: Cost analysis; Distribution channels; Distribution strategy; New-product development; Small business
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Share a link: https://casecent.re/p/82
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