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Topic/industry : Shampoo
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Case
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Reference no. 512-100-1
Subject category: Marketing
Authors: Jimmy Thakkar (Amity Research Centers)
Published by: Amity Research Centers
Published in: 2012
Length: 11 pages
Data source: Published sources
Topics: Indian FMCG sector; Indian shampoo industry; HUL; P&G; CavinKare; Dabur; Segmentation strategy; Basis of segmentation in shampoo industry; Chik shampoo; Cannibalisation of shampoo sales; Bottom of pyramid; Evolution of shampoo industry; Indian consumer market; Personal care segment; Dynamics of Indian shampoo industry
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Share a link: https://casecent.re/p/111435
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Role-play
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Reference no. 524-0092-1C
Subject category: Marketing
Authors: Perrine Desmichel (ESCP Business School Paris); Jules Brès (P&G France)
Originally published in: 2024
Version: 28-Aug-2024
Length: 3 pages
Data source: Field research
Topics: Social media; FMCG; Advertising (ad) space
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Share a link: https://casecent.re/p/201312
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Case
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Reference no. 309-294-1
Subject category: Strategy and General Management
Authors: Shikha Singh (Amity Research Centers)
Published by: Amity Research Centers
Published in: 2009
Length: 12 pages
Data source: Published sources
Topics: Dabur India Ltd; New product development; FMCG (fast moving consumer goods); Advertising; Hindustan Unilever Ltd; Personal care segment; Branding; Ayurvedic health supplement; Dabur total protect shampoo; P&G (Procter & Gamble); ITC Ltd; Vatika hair shampoo; Intensive distribution; Herbal category; Consumer care division
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Share a link: https://casecent.re/p/92001
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Compact case
Case
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Reference no. 522-0013-1
Subject category: Marketing
Authors: Joel Sarosh Thadamalla (Amity Research Centers)
Published by: Amity Research Centers
Published in: 2022
Length: 5 pages
Data source: Published sources
Topics: Sebamed india; FMCG; Comparative advertising; PH Claims; Shampoo; Combative strategy; Truthful advertising; Science-based marketing; Building trust; Consumer strategy; Challenger brand
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Share a link: https://casecent.re/p/182494
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Case
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Reference no. 507-092-1
Subject category: Marketing
Authors: Rajiv Fernando (IBS Center for Management Research); Debapratim Purkayastha (IBS Center for Management Research)
Published by: IBS Center for Management Research
Published in: 2007
Length: 26 pages
Data source: Published sources
Topics: Hindustan Lever Ltd; Sunsilk shampoo market; Gang of Girls (GoG); Consumer behaviour; On-line community; Social networking; Fast moving consumer goods; Brand building and management; Integrated marketing campaign; Mall activation; Word-of-mouth buzz; Public relations; Target marketing; Cult brand; Unilever
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Share a link: https://casecent.re/p/74765
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Case
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Reference no. 498-041-1
Subject category: Human Resource Management / Organisational Behaviour
Authors: M Tuchinsky (INSEAD)
Published by: INSEAD
Originally published in: 1998
Version: 08.1998
Length: 9 pages
Data source: Published sources
Topics: Decision making; Ethics; Power and politics; New product launch; Information
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Share a link: https://casecent.re/p/8494
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Compact case
Case
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Reference no. 498-042-1
Subject category: Human Resource Management / Organisational Behaviour
Authors: M Tuchinsky (INSEAD)
Published by: INSEAD
Originally published in: 1998
Version: 08.1998
Length: 3 pages
Data source: Published sources
Topics: Decision making; Ethics; Power and politics; New product launch; Information
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Share a link: https://casecent.re/p/8495
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Compact case
Case
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Reference no. 498-043-1
Subject category: Human Resource Management / Organisational Behaviour
Authors: M Tuchinsky (INSEAD)
Published by: INSEAD
Originally published in: 1998
Version: 08.1998
Length: 2 pages
Data source: Published sources
Topics: Decision making; Ethics; Power and politics; New product launch; Information
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Share a link: https://casecent.re/p/8496
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Case
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Reference no. IMB645
Subject category: Marketing
Authors: Lovneet Tyagi (Indian Institute of Management Bangalore (IIMB)); S Ramesh Kumar (Indian Institute of Management Bangalore (IIMB))
Published by: Indian Institute of Management Bangalore
Originally published in: 2017
Revision date: 26-Jun-2019
Length: 15 pages
Data source: Published sources
Topics: Brand equity; Brand positioning; Consumer behavior; Emerging markets; Customer attitudes
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Share a link: https://casecent.re/p/149705
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Supplementary software
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Reference no. 524-0092-4
Subject category: Marketing
Authors: Perrine Desmichel (ESCP Business School Paris); Jules Brès (P&G France)
Originally published in: 2024
Version: 28-Aug-2024
Format: .zip
Data source: Field research
Topics: Social media; FMCG; Advertising (ad) space
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Share a link: https://casecent.re/p/201310
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