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Specific topic: Teenagers
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Structured assignment
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Reference no. 505-021-4
Subject category: Marketing
Authors: Rajendar Singh Rathore (IBS Case Development Center); Sai Prasanna Ragu (IBS Case Development Center)
Published by: IBS Case Development Center
Published in: 2007
Length: 13 pages
Data source: Published sources
Topics: Word-of-mouth; Marketing; Conventional marketing; Consumer behaviour; Tremor; Procter & Gamble (P&G); Control group; Teenagers; Mothers; Trend setters and trend spreaders; Buzz marketing; Network marketing; Steve Knox; Brandport; BzzAgent
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Share a link: https://casecent.re/p/74128
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Case
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Reference no. 722-0010-1
Subject category: Ethics and Social Responsibility
Authors: Shilpa Bhadrapur (Amity Research Centers)
Published by: Amity Research Centers
Published in: 2022
Length: 11 pages
Data source: Published sources
Topics: Instagram; Teenagers; Social image; Physical attractiveness; Social media; Videos streaming; Snapchat; Facebook; TikTok; Cyber bullying; Wellbeing; Smartphones; Body image; Photo sharing app; Messenger kids
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Share a link: https://casecent.re/p/182362
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Management article
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Reference no. ART-1894-E
Authors: Jose Luis Nueno (IESE Business School)
Published by: IESE Business School
Published in: "IESE Insight", 2011
Length: 9 pages
Topics: Teenagers; Young adults; Creafutur; Demographics; Aging population; Emerging economies; Middle class; On-line shopping; Co-payment; Consumption; Discretionary goods; Unemployment
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Share a link: https://casecent.re/p/100176
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Management article
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Reference no. ART-1894
Spanish language
Authors: Jose Luis Nueno (IESE Business School)
Published by: IESE Business School
Originally published in: "IESE Insight", 2011
Length: 9 pages
Topics: Teenagers; Young adults; Creafutur; Demographics; Aging population; Emerging economies; Middle class; On-line shopping; Co-payment; Consumption; Discretionary goods; Unemployment
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Share a link: https://casecent.re/p/149509
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This product has not been used yet
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