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Specific topic: Nivea
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Case
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Reference no. 311-197-1
Subject category: Strategy and General Management
Authors: Nilosha Sharma (Amity Research Centers)
Published by: Amity Research Centers
Published in: 2011
Length: 13 pages
Data source: Published sources
Topics: Beiersdorf; Nivea; Eucerin; Facebook; YouTube; Digital marketing; Social media; Skin care; Gebr Heinemann; Rihanna; California King Bed; L'Oreal; Unilever; Estee Lauder
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Share a link: https://casecent.re/p/103313
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Case
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Reference no. 508-065-1
Subject category: Marketing
Authors: Amy Sonpal (ICFAI Business School, Ahmedabad); Vandana Singh Dadhwal (ICFAI Business School, Ahmedabad); Chiradeep Chatterjee (IBS Case Development Center)
Published by: IBS Research Center
Published in: 2008
Length: 21 pages
Data source: Published sources
Topics: Brand architecture strategies; Brand portfolio management; Umbrella branding; Brand extension; Brand equity; Brand essence; Brand equity dilution; Brand values; Brand identity; Flagship brand; Brand positioning; Beiersdorf AG; Nivea; Product line extensions; Cosmetics and toiletries
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Share a link: https://casecent.re/p/81720
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Structured assignment
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Reference no. 508-065-4
Subject category: Marketing
Authors: Amy Sonpal (ICFAI Business School, Ahmedabad); Vandana Singh Dadhwal (ICFAI Business School, Ahmedabad); Chiradeep Chatterjee (IBS Case Development Center)
Published by: IBS Research Center
Published in: 2008
Length: 2 pages
Data source: Published sources
Topics: Brand architecture strategies; Brand portfolio management; Umbrella branding; Brand extension; Brand equity; Brand essence; Brand equity dilution; Brand values; Brand identity; Flagship brand; Brand positioning; Beiersdorf AG; Nivea; Product line extensions; Cosmetics and toiletries
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Share a link: https://casecent.re/p/81721
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Case
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Reference no. 503-098-1
Subject category: Marketing
Authors: A Mukund (IBS Center for Management Research)
Published by: IBS Center for Management Research
Originally published in: 2003
Version: Jan 2004
Length: 11 pages
Data source: Published sources
Topics: Nivea; Beiersdorf AG; Nivea cream; Umbrella brand; Brand portfolio; Brand extensions; Line extensions; Mother brand; Globalisation strategy; Innovation
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Share a link: https://casecent.re/p/21152
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Case
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Reference no. 413-030-1
Subject category: Human Resource Management / Organisational Behaviour
Authors: Renata Schaefer (Wyzsza Szkola Bankowa w Poznaniu); Anne Herbert (The University of Melbourne); Heinz-Juergen Stueting (Author's Institution)
Published in: 2013
Length: 15 pages
Data source: Field research
Topics: Beiersdorf; Nivea; Poland; Leadership styles; Leadership traits; Crisis management; Situational leadership; Cultural differences; Cross-cultural management
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Share a link: https://casecent.re/p/114007
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Case
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Reference no. 413-031-1
Subject category: Human Resource Management / Organisational Behaviour
Authors: Renata Schaefer (Wyzsza Szkola Bankowa w Poznaniu); Anne Herbert (The University of Melbourne); Heinz-Juergen Stueting (Author's Institution)
Published in: 2013
Length: 8 pages
Data source: Field research
Topics: Beiersdorf; Nivea; Poland; Leadership styles; Leadership traits; Crisis management; Situational leadership; Cultural differences; Cross-cultural management
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Share a link: https://casecent.re/p/114008
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Case
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Reference no. 514-054-1
Subject category: Marketing
Authors: Indu Perepu (IBS Center for Management Research)
Published by: IBS Center for Management Research
Published in: 2014
Length: 17 pages
Data source: Published sources
Topics: Beiersdorf AG; Nivea; Innovation; Product development; Innovation strategy; Open innovation; Co-creation; On-line communities; Netnography; Nivea Invisible for Black & White; Deodorant; Customer feedback; Customer centric innovation; Pearlfinder; Consumer connectivity
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Share a link: https://casecent.re/p/122087
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