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Specific topic: Marketing partnership
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Case
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Reference no. 510-001-1
Subject category: Marketing
Authors: Waldemar A Pfoertsch (China Europe International Business School (CEIBS))
Published by: China Europe International Business School
Published in: 2009
Length: 10 pages
Data source: Generalised experience
Topics: Ingredient branding; Component marketing; Push-pull principle; Branding strategy; Marketing partnership
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Share a link: https://casecent.re/p/92681
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Case
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Reference no. 510-003-1
Subject category: Marketing
Authors: Waldemar A Pfoertsch (China Europe International Business School (CEIBS))
Published by: China Europe International Business School
Published in: 2009
Length: 15 pages
Data source: Generalised experience
Topics: Ingredient branding; Component branding; Push-pull principle; Branding strategy; Marketing partnership
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Share a link: https://casecent.re/p/92691
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Case
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Reference no. 510-002-1
Subject category: Marketing
Authors: Waldemar A Pfoertsch (China Europe International Business School (CEIBS))
Published by: China Europe International Business School
Published in: 2009
Length: 18 pages
Data source: Generalised experience
Topics: Ingredient branding; Component marketing; Push-pull principle; Branding strategy; Marketing partnership
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Share a link: https://casecent.re/p/92688
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Case
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Reference no. 510-005-1
Subject category: Marketing
Authors: Waldemar A Pfoertsch (China Europe International Business School (CEIBS))
Published by: China Europe International Business School
Published in: 2009
Length: 8 pages
Data source: Generalised experience
Topics: Ingredient branding; Component marketing; Push-pull principle; Branding strategy; Marketing partnership
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Share a link: https://casecent.re/p/92694
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Case
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Reference no. 510-006-1
Subject category: Marketing
Authors: Waldemar A Pfoertsch (China Europe International Business School (CEIBS))
Published by: China Europe International Business School
Published in: 2009
Length: 7 pages
Data source: Generalised experience
Topics: Ingredient branding; Component branding; Push-pull principle; Branding strategy; Marketing partnership
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Share a link: https://casecent.re/p/92695
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Case
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Reference no. 510-008-1
Subject category: Marketing
Authors: Waldemar A Pfoertsch (China Europe International Business School (CEIBS))
Published by: China Europe International Business School
Published in: 2009
Length: 14 pages
Data source: Generalised experience
Topics: Ingredient branding; Component branding; Push-pull principle; Branding strategy; Marketing partnership
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Share a link: https://casecent.re/p/92703
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Case
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Reference no. 510-009-1
Subject category: Marketing
Authors: Waldemar A Pfoertsch (China Europe International Business School (CEIBS))
Published by: China Europe International Business School
Published in: 2009
Length: 12 pages
Data source: Generalised experience
Topics: Ingredient branding; Component branding; Push-pull principle; Branding strategy; Marketing partnership
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Share a link: https://casecent.re/p/92706
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Case
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Reference no. 510-010-1
Subject category: Marketing
Authors: Waldemar A Pfoertsch (China Europe International Business School (CEIBS))
Published by: China Europe International Business School
Published in: 2009
Length: 7 pages
Data source: Generalised experience
Topics: Ingredient branding; Component branding; Push-pull principle; Branding strategy; Marketing partnership
View full details
Share a link: https://casecent.re/p/92711
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This product has not been used yet
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