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Compact case
Case
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Reference no. 309-377-1
Subject category: Strategy and General Management
Authors: Sourabh Bhattacharya (IBS Center for Management Research)
Published by: IBS Case Development Center
Published in: 2009
Length: 5 pages
Data source: Generalised experience
Topics: Quantitative methods; Decision science; Analysis; Hypothesis testing; One tailed test; Statistics; Decision dilemma; Sampling distribution; Sampling error; Type I error; Type II error; Indian Premier League (IPL); Twenty20
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Share a link: https://casecent.re/p/92486
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Compact case
Case
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Reference no. 309-378-1
Subject category: Strategy and General Management
Authors: Thalluri Prashanth Vidya Sagar (IBS Case Development Center)
Published by: IBS Case Development Center
Published in: 2009
Length: 3 pages
Data source: Generalised experience
Topics: Quantitative methods; Decision science; Analysis; Hypothesis testing; Statistics; Decision dilemma; Sampling distribution; Sampling error; Smoking; Type I error; Type II error
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Compact case
Case
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Reference no. 309-385-1
Subject category: Strategy and General Management
Authors: R Muthukumar (IBS Case Development Center); Sravanthi Vemulavada (IBS Case Development Center)
Published by: IBS Case Development Center
Published in: 2009
Length: 4 pages
Data source: Generalised experience
Topics: Quantitative methods; Decision science; Analysis; Hypothesis testing; One tailed test; Statistics; Decision dilemma; Sampling distribution; Sampling error; Type I error; Type II error
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Share a link: https://casecent.re/p/92507
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Compact case
Case
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Reference no. 309-390-1
Subject category: Strategy and General Management
Authors: Sourabh Bhattacharya (IBS Center for Management Research)
Published by: IBS Case Development Center
Published in: 2009
Length: 3 pages
Data source: Generalised experience
Topics: Quantitative methods; Decision science; Analysis; Hypothesis testing; Statistics; Decision dilemma; Sampling distribution; Sampling error; Type I error; Type II error
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Share a link: https://casecent.re/p/92516
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Compact case
Case
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Reference no. UVA-QA-0752
Subject category: Case Method and Specialist Management Disciplines
Authors: Phillip E Pfeifer (Darden School of Business, University of Virginia)
Published by: Darden Business Publishing
Originally published in: 2010
Version: 9 July 2012
Revision date: 1-Jun-2015
Length: 2 pages
Data source: Published sources
Topics: Hypothesis testing; Goodness of fit; Binomial distribution; Wonka; Management science; Decision analysis; Optimization; Probability & statistics; Quantitative analysis
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Compact case
Case
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Reference no. UVA-QA-0797
Subject category: Case Method and Specialist Management Disciplines
Authors: Phillip E Pfeifer (Darden School of Business, University of Virginia)
Published by: Darden Business Publishing
Originally published in: 2012
Version: 9 July 2012
Length: 2 pages
Data source: Published sources
Topics: Hypothesis testing; Goodness of fit; Binomial distribution; Goodness-of-fit
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Technical note
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Reference no. UVA-BP-0564
Subject category: Strategy and General Management
Authors: Jeanne M Liedtka (Darden School of Business, University of Virginia); Elizabeth Chen (University of North Carolina at Chapel Hill)
Published by: Darden Business Publishing
Originally published in: 2022
Version: 2 May 2022
Revision date: 24-Jul-2023
Length: 22 pages
Data source: Published sources
Topics: Experiments; Design thinking; Hypothesis testing; Agile; Lean start-up; Experimentation; Entrepreneurship & innovation; Business plans; Entrepreneurial strategy; New product development; Starting new ventures; Technology & innovation management; Marketing; Consumer behavior; Consumer marketing
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Share a link: https://casecent.re/p/184000
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Case
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Reference no. UVA-QA-0900
Subject category: Case Method and Specialist Management Disciplines
Authors: Yael Grushka-Cockayne (Darden School of Business, University of Virginia); Alexander Koes (Harvard Business School); Mathew Reiss (Harvard Business School)
Published by: Darden Business Publishing
Originally published in: 2018
Version: 6 August 2018
Length: 12 pages
Data source: Published sources
Topics: Entrepreneurship; Marketing; New product launch; Regression analysis; Data science; Python; Excel; Hypothesis testing; New product development
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Share a link: https://casecent.re/p/155546
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Case
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Reference no. IMB735
Subject category: Marketing
Authors: - Giriraj (Indian Institute of Management Bangalore (IIMB)); Dinesh Kumar Unnikrishnan (Indian Institute of Management Bangalore (IIMB))
Published by: Indian Institute of Management Bangalore
Originally published in: 2018
Length: 9 pages
Data source: Published sources
Topics: Business analysis; Hypothesis testing; Marketing; Regression analysis; Statistical analysis; Statistics
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Case
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Reference no. IMB731
Subject category: Marketing
Authors: Purvi Tiwari (Indian Institute of Management Bangalore (IIMB)); Shailaja Grover (Indian Institute of Management Bangalore (IIMB)); Suhruta Kulkarni (Indian Institute of Management Bangalore (IIMB)); Dinesh Kumar Unnikrishnan (Indian Institute of Management Bangalore (IIMB))
Published by: Indian Institute of Management Bangalore
Originally published in: 2018
Length: 11 pages
Data source: Published sources
Topics: Business analysis; Computer software; Hypothesis testing; Marketing; Sales; Statistical analysis
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Technical note
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Reference no. SIN-0057-E
Subject category: Knowledge, Information and Communication Systems Management
Authors: Claudia Röthke (IESE Business School); Robert Gregory (IESE Business School); Evgeny Kaganer (IESE Business School)
Published by: IESE Business School
Originally published in: 2019
Version: 14 February 2019
Length: 8 pages
Data source: Generalised experience
Topics: Hypothesis testing; Assumption validation; Experimentation; Prototyping; Digital innovation
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Case
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Reference no. IMB819
Subject category: Production and Operations Management
Authors: Aayushi Kalra (Indian Institute of Management Bangalore (IIMB)); Shailaja Grover (Indian Institute of Management Bangalore (IIMB)); Unnikrishnan Dinesh Kumar (Indian Institute of Management Bangalore (IIMB))
Published by: Indian Institute of Management Bangalore
Originally published in: 2020
Length: 10 pages
Data source: Published sources
Topics: Analytics; Forecasting; Hypothesis testing; Operations; Statistical analysis; Supply chain management; Supply chain optimization
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Share a link: https://casecent.re/p/167734
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Compact case
Case
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Reference no. 615-018-1
Subject category: Production and Operations Management
Authors: R Muthukumar (IBS Center for Management Research); Muralidhara G.V. (IBS Center for Management Research)
Published by: IBS Center for Management Research
Published in: 2015
Length: 4 pages
Data source: Generalised experience
Topics: Peer-grading; Analysis of variance (ANOVA); Business statistics; Quantitative methods; Rank correlation; Missing data/missing values; Hypothesis testing; Statistical analysis
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Prize winner
Case
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Reference no. UVA-QA-0821
Subject category: Case Method and Specialist Management Disciplines
Authors: Kenneth (Casey) Lichtendahl (Darden School of Business, University of Virginia); Yael Grushka-Cockayne (Darden School of Business, University of Virginia); Bert De Reyck (University College, London (UCL)); Ioannis Fragkos (University College, London (UCL))
Published by: Darden Business Publishing
Originally published in: 2015
Version: 7 March 2017
Revision date: 15-Mar-2017
Length: 7 pages
Data source: Published sources
Topics: Hypothesis testing; A/B test; Horse race; Paired t-test; Parallel run; Algorithm; ERPM; Conversion rate; Management science; Decision analysis; Forecasting; Quantitative analysis
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Share a link: https://casecent.re/p/127708
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Case
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Reference no. IMB527
Subject category: Strategy and General Management
Authors: TK Sriram (Indian Institute of Management Bangalore (IIMB)); Shailaja Grover (Indian Institute of Management Bangalore (IIMB)); Satyabala Hariharan (Indian Institute of Management Bangalore (IIMB)); Unnikrishnan Dinesh Kumar (Indian Institute of Management Bangalore (IIMB))
Published by: Indian Institute of Management Bangalore
Published in: 2015
Length: 9 pages
Data source: Field research
Topics: Analytics; Health care; Hypothesis testing; Pricing strategy; Regression analysis; Statistics
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Share a link: https://casecent.re/p/138845
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Compact case
Caselet
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Reference no. 516-0194-1
Subject category: Marketing
Authors: R Muthukumar (Bennett, Coleman & Co. Ltd.); Nagendra V Chowdary (Bennett, Coleman & Co. Ltd.)
Originally published in: 2016
Version: April 29th 2016
Length: 4 pages
Data source: Generalised experience
Topics: Data analysis; Frequency distribution; Cross-tabulation; Hypothesis testing; Measures of location; Measures of shape; Chi-Square; Phi coefficient; Contingency coefficient; Cramer’s V and Lambda coefficient
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Share a link: https://casecent.re/p/138883
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Case
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Reference no. UVA-QA-0898
Subject category: Case Method and Specialist Management Disciplines
Authors: Yael Grushka-Cockayne (Darden School of Business, University of Virginia); Aneesh Saxena (Darden School of Business, University of Virginia); Nate McFarland (Darden School of Business, University of Virginia)
Published by: Darden Business Publishing
Originally published in: 2018
Version: 29 August 2018
Revision date: 10-Sep-2018
Length: 8 pages
Data source: Field research
Topics: A/B testing; Hypothesis testing; Social media; Marketing; Cost per click; Advertising; Ad campaign; Interest group; Entrepreneurship; Energy efficiency; Facebook; Messenger; Chatbot; Consumer engagement; Sustainable energy
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Share a link: https://casecent.re/p/152479
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Compact case
Case
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Reference no. 512-118-1
Subject category: Marketing
Authors: Nathan Proudlove (Alliance Manchester Business School (MBS))
Originally published in: 2012
Revision date: 28-Feb-2013
Length: 5 pages
Data source: Field research
Topics: Statistics; Hypothesis testing; Confidence interval; Two-sample; Familywise error; Likert scale; Effect size
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Share a link: https://casecent.re/p/112375
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