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Specific topic: Health consciousness
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Thumbnail image for product with reference number 307-430-1
Frito-Lays: Healthy Food Initiatives
Case
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Reference no. 307-430-1
Subject category: Strategy and General Management
Authors: Shital Vakhariya (IBS Case Research Center (IBS CRC)); Mridu Verma (IBS Case Research Center (IBS CRC))
Published by: IBS Research Center
Published in: 2007
Length: 13 pages
Data source: Published sources
Topics: Food and beverage company; Obesity; Health consciousness; Chips market; Health care market; Nutrition division; Direct store delivery system; Competitors; Trans fat; Low carbohydrate diet; Market share; Oberto Line; Saturated oil; Packaging with nutritional label
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Share a link: https://casecent.re/p/77423
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Thumbnail image for product with reference number 507-168-1
Nestle: Rejigging Product Portfolio on the Health Plank
Case
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Reference no. 507-168-1
Subject category: Marketing
Authors: Shital Vakhariya (IBS Case Research Center (IBS CRC)); Mridu Verma (IBS Case Research Center (IBS CRC))
Published by: IBS Research Center
Published in: 2007
Length: 12 pages
Data source: Published sources
Topics: Food and beverage company; Obesity; Health consciousness; Innovator; Health care market; Nutrition division; Aggressive price; Competition; Market share; Product relaunch; Low carbohydrate diet; Extended product life; Growth fund; Acquisition; Promotion efforts
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Share a link: https://casecent.re/p/77434
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Thumbnail image for product with reference number 307-430-4
Frito-Lays: Healthy Food Initiatives
Structured assignment
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Reference no. 307-430-4
Subject category: Strategy and General Management
Authors: Menaka Rao (IBS Case Research Center (IBS CRC)); Vara Vasanthi (IBS Case Development Center)
Published by: IBS Research Center
Published in: 2008
Length: 2 pages
Data source: Published sources
Topics: Food and beverage company; Obesity; Health consciousness; Chips market; Health care market; Nutrition division; Direct store delivery system; Competitors; Trans fat; Low carbohydrate diet; Market share; Oberto Line; Saturated oil; Packaging with nutritional label
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Share a link: https://casecent.re/p/81632
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Thumbnail image for product with reference number 305-237-1
Nestlé's Marketing: The Next Driver of Value Growth?
Case
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Reference no. 305-237-1
Subject category: Strategy and General Management
Authors: Sumit Kumar Chaudhuri (IBS Case Development Center); Supriyo Bose (IBS Case Development Center)
Published by: IBS Case Development Center
Published in: 2005
Length: 8 pages
Data source: Published sources
Topics: Marketing and brands; Nestle; Peter Brabeck; Health care; Nutraceuticals; Nutrition; Umbrella brands; Packaging; Value creation; Organic growth; Functional foods; Product technology centres (PTC's); Regional tastes and preferences; Health consciousness
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Share a link: https://casecent.re/p/63256
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