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Specific topic: Cause-related marketing
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Case
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Reference no. 510-087-1
Subject category: Marketing
Authors: S Rajagopalan (Amity Research Centers)
Published by: Amity Research Centers
Published in: 2010
Length: 12 pages
Data source: Published sources
Topics: Tata; Tata Tea; Jaago Re; Marketing; Social cause marketing; Cause-related marketing; Cause marketing; Branding; Social message; Advertising; Beverages
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Share a link: https://casecent.re/p/95520
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Case
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Reference no. 510-093-1
Subject category: Marketing
Authors: Nagendra V Chowdary (IBS Case Development Center); Pasupuleti Girija Swaraj (IBS Case Development Center)
Published by: IBS Case Development Center
Published in: 2010
Length: 18 pages
Data source: Published sources
Topics: Social cause marketing; Cause-related marketing; Tata Jaago Re, Teach India, lead India, campaigns; Integrated marketing communication; Billion Hearts Beating Campaigns; Apollo hospitals, Times of India; Co-branding strategies; Social cause marketing and consumer perceptions; Brand communication strategies; Market communication strategies; Brands and social cause marketing; Social cause marketing in India; Building a brand around social causes
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Share a link: https://casecent.re/p/95669
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Case
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Reference no. 511-072-1
Subject category: Marketing
Authors: Debapratim Purkayastha (IBS Center for Management Research); Sudeepta Pradhan (IBS Center for Management Research); Syeda Maseeha Qumer (IBS Center for Management Research)
Published by: IBS Center for Management Research
Published in: 2011
Length: 17 pages
Data source: Published sources
Topics: Differentiation; Promotional strategies; Innovative marketing campaigns; Out-of-home (OOH); Cause-related marketing; Celebrity brand endorsement; Sponsorships; Advertising; Core values of the brand; Brand communication; Internet and mobile advertising; Telecom; India
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Share a link: https://casecent.re/p/104814
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Case
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Reference no. 717-0029-1
Subject category: Ethics and Social Responsibility
Authors: Nilosha Sharma (Amity Research Centers)
Published by: Amity Research Centers
Published in: 2017
Length: 11 pages
Data source: Published sources
Topics: Kenco Coffee; Corporate sustainability; Entrepreneurial opportunities; Marketing; Responsible business practices; Cause-related marketing; Promotion; Consumer behavioural change; Ethics and social responsibility; Sustainable marketing; Green marketing; Ethical sourcing; Hondurus; Sustainability communications
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Share a link: https://casecent.re/p/143341
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Case
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Reference no. 517-0084-1
Subject category: Marketing
Authors: Syeda Maseeha Qumer (IBS Center for Management Research); Debapratim Purkayastha (IBS Center for Management Research); Jayasri Bhimalapuram (IBS Center for Management Research)
Published by: IBS Center for Management Research
Published in: 2017
Length: 11 pages
Data source: Published sources
Topics: 'Real Beauty Sketches' campaign; Dove; Cause-related marketing; 'Campaign for real beauty'; Social marketing; Consumer behaviour; 'Beauty comes of age'; Viral marketing
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Case from journal
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Reference no. NAC3744
Subject category: Ethics and Social Responsibility
Authors: Juan M Parra (INALDE - Escuela de Direccion y Negocios)
Published by: NACRA - North American Case Research Association
Originally published in: "The Case Research Journal", 2017
Length: 6 pages
Data source: Field research
Topics: Marketing ethics; Cause-related marketing
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Share a link: https://casecent.re/p/150385
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Case
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Reference no. 513-092-1
Subject category: Marketing
Authors: Wee Beng Geok (Nanyang Business School (NTU)); Yang Mei Ling (Nanyang Business School (NTU))
Published by: Asian Business Case Centre
Originally published in: 2013
Version: 8 September 2011
Length: 14 pages
Data source: Field research
Topics: Communicating with sponsors; Cause-related marketing; Corporate sponsorship; Arts sponsorship; Fundraising by a non-profit organisation; Developing a communication plan
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Share a link: https://casecent.re/p/118414
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Supplementary software
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Reference no. 7B16A002
Subject category: Marketing
Authors: Sanjeev Tripathi (Indian Institute of Management Ahmedabad (IIMA)); Shashank Bhasker (Delhi Technological University)
Published by: Ivey Publishing
Published in: 2016
Format: .xlsx
Data source: Field research
Topics: Online marketing; Search engine marketing; SEM; Customer lifetime value; Cause-related marketing; Marketing; International
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Share a link: https://casecent.re/p/133972
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