Subject category:
Marketing
Published by:
Singapore Management University
Version: 2015-01-27
Length: 17 pages
Data source: Field research
Topics:
Product life cycle; Segmentation; Targeting; Positioning; Global markets; Mature product; Heritage product; Marketing strategy; Branding; Brand presence; Brand equity; Changing consumer tastes and preferences; Adopting to change; Brand repositioning; New product development; Diversification; Market development; Market penetration
Subject category:
Strategy and General Management
Published by:
Ivey Publishing
Version: 2016-04-14
Revision date: 6-Jun-2016
Length: 8 pages
Data source: Field research
Topics:
Speech technology; Strategic choice; Porter's Five Forces; Voice recognition; Smartphone technology; IBM; Nuance communications; Inc; Mature product; Market positioning; B2B; Business-to-business; B2C; Business-to-customer; Software; Engineering; iPhone; Andriod; R&D; Research and development; General management/strategy; Entrepreneurship; International
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Simplified Chinese language
Subject category:
Strategy and General Management
Published by:
Ivey Publishing
Version: 2016-04-14
Length: 7 pages
Data source: Field research
Share a link:
https://casecent.re/p/141470
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