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Book chapter
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Reference no. BEP12044
Authors: Natalie T Wood (Saint Joseph's University); Caroline K Munoz (University of North Georgia)
Chapter from: "#Share: Building Social Media Word of Mouth"
Published by: Business Expert Press
Originally published in: 2023
Length: 30 pages
Topics: Brand advocates; Brand ambassadors; Consumer reviews; eWOM; Endorsers; Facebook; Influencers; Instagram; PInterest; Regulations; Social influence; Social media marketing; Social media policy; Swom; Twitter
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Share a link: https://casecent.re/p/188053
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Book chapter
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Reference no. BEP12046
Authors: Natalie T Wood (Saint Joseph's University); Caroline K Munoz (University of North Georgia)
Chapter from: "#Share: Building Social Media Word of Mouth"
Published by: Business Expert Press
Originally published in: 2023
Length: 55 pages
Topics: Brand advocates; Brand ambassadors; Consumer reviews; eWOM; Endorsers; Facebook; Influencers; Instagram; PInterest; Regulations; Social influence; Social media marketing; Social media policy; Swom; Twitter
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Share a link: https://casecent.re/p/188055
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Book chapter
-
Reference no. BEP12045
Authors: Natalie T Wood (Saint Joseph's University); Caroline K Munoz (University of North Georgia)
Chapter from: "#Share: Building Social Media Word of Mouth"
Published by: Business Expert Press
Originally published in: 2023
Length: 24 pages
Topics: Brand advocates; Brand ambassadors; Consumer reviews; eWOM; Endorsers; Facebook; Influencers; Instagram; PInterest; Regulations; Social influence; Social media marketing; Social media policy; Swom; Twitter
View full details
Share a link: https://casecent.re/p/188054
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Book chapter
-
Reference no. BEP12040
Authors: Natalie T Wood (Saint Joseph's University); Caroline K Munoz (University of North Georgia)
Chapter from: "#Share: Building Social Media Word of Mouth"
Published by: Business Expert Press
Originally published in: 2023
Length: 38 pages
Topics: Brand advocates; Brand ambassadors; Consumer reviews; eWOM; Endorsers; Facebook; Influencers; Instagram; PInterest; Regulations; Social influence; Social media marketing; Social media policy; Swom; Twitter
View full details
Share a link: https://casecent.re/p/188049
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Book chapter
-
Reference no. BEP12043
Authors: Natalie T Wood (Saint Joseph's University); Caroline K Munoz (University of North Georgia)
Chapter from: "#Share: Building Social Media Word of Mouth"
Published by: Business Expert Press
Originally published in: 2023
Length: 48 pages
Topics: Brand advocates; Brand ambassadors; Consumer reviews; eWOM; Endorsers; Facebook; Influencers; Instagram; PInterest; Regulations; Social influence; Social media marketing; Social media policy; Swom; Twitter
View full details
Share a link: https://casecent.re/p/188052
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Book chapter
-
Reference no. BEP12041
Authors: Natalie T Wood (Saint Joseph's University); Caroline K Munoz (University of North Georgia)
Chapter from: "#Share: Building Social Media Word of Mouth"
Published by: Business Expert Press
Originally published in: 2023
Length: 34 pages
Topics: Brand advocates; Brand ambassadors; Consumer reviews; eWOM; Endorsers; Facebook; Influencers; Instagram; PInterest; Regulations; Social influence; Social media marketing; Social media policy; Swom; Twitter
View full details
Share a link: https://casecent.re/p/188050
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Book chapter
-
Reference no. BEP12042
Authors: Natalie T Wood (Saint Joseph's University); Caroline K Munoz (University of North Georgia)
Chapter from: "#Share: Building Social Media Word of Mouth"
Published by: Business Expert Press
Originally published in: 2023
Length: 40 pages
Topics: Brand advocates; Brand ambassadors; Consumer reviews; eWOM; Endorsers; Facebook; Influencers; Instagram; PInterest; Regulations; Social influence; Social media marketing; Social media policy; Swom; Twitter
View full details
Share a link: https://casecent.re/p/188051
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Book chapter
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Reference no. BEP5118
Authors: Natalie T Wood (Independent Author); Caroline K Munoz (Independent Author)
Chapter from: "#Share: How to Mobilize Social Word of Mouth (sWOM)"
Published by: Business Expert Press
Originally published in: 2017
Length: 35 pages
Topics: Brand advocates; Brand ambassadors; Brand endorsers; Consumer reviews; eWOM; Facebook; Google; Influencers; Instagram; PInterest; Social influence; Social media marketing; Social media policy; Social media regulations; Swom; Twitter; Viral marketing; Womm; Word of mouth marketing; YouTube
View full details
Share a link: https://casecent.re/p/142444
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Book chapter
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Reference no. BEP5119
Authors: Natalie T Wood (Independent Author); Caroline K Munoz (Independent Author)
Chapter from: "#Share: How to Mobilize Social Word of Mouth (sWOM)"
Published by: Business Expert Press
Originally published in: 2017
Length: 33 pages
Topics: Brand advocates; Brand ambassadors; Brand endorsers; Consumer reviews; eWOM; Facebook; Google; Influencers; Instagram; PInterest; Social influence; Social media marketing; Social media policy; Social media regulations; Swom; Twitter; Viral marketing; Womm; Word of mouth marketing; YouTube
View full details
Share a link: https://casecent.re/p/142445
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Book chapter
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Reference no. BEP5116
Authors: Natalie T Wood (Independent Author); Caroline K Munoz (Independent Author)
Chapter from: "#Share: How to Mobilize Social Word of Mouth (sWOM)"
Published by: Business Expert Press
Originally published in: 2017
Length: 40 pages
Topics: Brand advocates; Brand ambassadors; Brand endorsers; Consumer reviews; eWOM; Facebook; Google; Influencers; Instagram; PInterest; Social influence; Social media marketing; Social media policy; Social media regulations; Swom; Twitter; Viral marketing; Womm; Word of mouth marketing; YouTube
View full details
Share a link: https://casecent.re/p/142442
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Book chapter
-
Reference no. BEP5117
Authors: Natalie T Wood (Independent Author); Caroline K Munoz (Independent Author)
Chapter from: "#Share: How to Mobilize Social Word of Mouth (sWOM)"
Published by: Business Expert Press
Originally published in: 2017
Length: 43 pages
Topics: Brand advocates; Brand ambassadors; Brand endorsers; Consumer reviews; eWOM; Facebook; Google; Influencers; Instagram; PInterest; Social influence; Social media marketing; Social media policy; Social media regulations; Swom; Twitter; Viral marketing; Womm; Word of mouth marketing; YouTube
View full details
Share a link: https://casecent.re/p/142443
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Book chapter
-
Reference no. BEP5120
Authors: Natalie T Wood (Independent Author); Caroline K Munoz (Independent Author)
Chapter from: "#Share: How to Mobilize Social Word of Mouth (sWOM)"
Published by: Business Expert Press
Originally published in: 2017
Length: 48 pages
Topics: Brand advocates; Brand ambassadors; Brand endorsers; Consumer reviews; eWOM; Facebook; Google; Influencers; Instagram; PInterest; Social influence; Social media marketing; Social media policy; Social media regulations; Swom; Twitter; Viral marketing; Womm; Word of mouth marketing; YouTube
View full details
Share a link: https://casecent.re/p/142446
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Book chapter
-
Reference no. BEP5115
Authors: Natalie T Wood (Independent Author); Caroline K Munoz (Independent Author)
Chapter from: "#Share: How to Mobilize Social Word of Mouth (sWOM)"
Published by: Business Expert Press
Originally published in: 2017
Length: 38 pages
Topics: Brand advocates; Brand ambassadors; Brand endorsers; Consumer reviews; eWOM; Facebook; Google; Influencers; Instagram; PInterest; Social influence; Social media marketing; Social media policy; Social media regulations; Swom; Twitter; Viral marketing; Womm; Word of mouth marketing; YouTube
View full details
Share a link: https://casecent.re/p/142441
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Book chapter
-
Reference no. BEP5121
Authors: Natalie T Wood (Independent Author); Caroline K Munoz (Independent Author)
Chapter from: "#Share: How to Mobilize Social Word of Mouth (sWOM)"
Published by: Business Expert Press
Originally published in: 2017
Length: 24 pages
Topics: Brand advocates; Brand ambassadors; Brand endorsers; Consumer reviews; eWOM; Facebook; Google; Influencers; Instagram; PInterest; Social influence; Social media marketing; Social media policy; Social media regulations; Swom; Twitter; Viral marketing; Womm; Word of mouth marketing; YouTube
View full details
Share a link: https://casecent.re/p/142447
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Book chapter
-
Reference no. BEP5122
Authors: Natalie T Wood (Independent Author); Caroline K Munoz (Independent Author)
Chapter from: "#Share: How to Mobilize Social Word of Mouth (sWOM)"
Published by: Business Expert Press
Originally published in: 2017
Length: 42 pages
Topics: Brand advocates; Brand ambassadors; Brand endorsers; Consumer reviews; eWOM; Facebook; Google; Influencers; Instagram; PInterest; Social influence; Social media marketing; Social media policy; Social media regulations; Swom; Twitter; Viral marketing; Womm; Word of mouth marketing; YouTube
View full details
Share a link: https://casecent.re/p/142448
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Book chapter
-
Reference no. BEP5123
Authors: Natalie T Wood (Independent Author); Caroline K Munoz (Independent Author)
Chapter from: "#Share: How to Mobilize Social Word of Mouth (sWOM)"
Published by: Business Expert Press
Originally published in: 2017
Length: 25 pages
Topics: Brand advocates; Brand ambassadors; Brand endorsers; Consumer reviews; eWOM; Facebook; Google; Influencers; Instagram; PInterest; Social influence; Social media marketing; Social media policy; Social media regulations; Swom; Twitter; Viral marketing; Womm; Word of mouth marketing; YouTube
View full details
Share a link: https://casecent.re/p/142449
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Book chapter
-
Reference no. BEP2476
Authors: Caroline Le Bon (University of Houston-Downtown)
Chapter from: "Fashion Marketing: Influencing Consumer Choice and Loyalty with Fashion Products"
Published by: Business Expert Press
Originally published in: 2015
Length: 32 pages
Topics: Customer loyalty; Fashion; Fashion equity; Fashion marketing; Social influence; Symbolic influence
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Share a link: https://casecent.re/p/132326
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Book chapter
-
Reference no. BEP2475
Authors: Caroline Le Bon (University of Houston-Downtown)
Chapter from: "Fashion Marketing: Influencing Consumer Choice and Loyalty with Fashion Products"
Published by: Business Expert Press
Originally published in: 2015
Length: 23 pages
Topics: Customer loyalty; Fashion; Fashion equity; Fashion marketing; Social influence; Symbolic influence
View full details
Share a link: https://casecent.re/p/132325
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Book chapter
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Reference no. BEP2472
Authors: Caroline Le Bon (University of Houston-Downtown)
Chapter from: "Fashion Marketing: Influencing Consumer Choice and Loyalty with Fashion Products"
Published by: Business Expert Press
Originally published in: 2015
Length: 33 pages
Topics: Customer loyalty; Fashion; Fashion equity; Fashion marketing; Social influence; Symbolic influence
View full details
Share a link: https://casecent.re/p/132322
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